Sr. Manager of Resort Marketing, Rockies Visitation

at  Vail Resorts Corporate

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

JOB SUMMARY

The Resort Marketing Team is responsible for visitation business ownership, brand building, and differentiating the guest experience. Key functional requirements of the Sr. Manager, Resort Marketing – Rockies Visitation are:

• Run the Business: A business owner who can unlock visitation / revenue growth in the Rockies using an analytical and strategic approach to identifying opportunities, alternate approaches and recommendations. KPIs: Visitation, Paid revenue, market share, guest retention and prospect conversion
• Build the Brands: A brand builder who can craft growth-oriented and guest insight-driven brand strategies, inspire partners to create distinctive GTM plans and assets, provide disciplined GTM leadership, and identify innovative ways to elevate Rockies resort brands’ top-of-mind status. KPIs: Unaided awareness, GTM ROI, credible external recognition for the resorts, creative platforms that inspire actions beyond GTM (e.g. employee experience, on-mountain experience)

This particular role is tasked with achieving Resort Marketing goals for the following resorts:

BRAND MARKETING LEADER

As a Resort Marketing Sr. Manager, you will hold a leadership position within the Brand Marketing organization at Vail Resorts. We believe Brand Marketers are: Curious, Critical Thinkers, Champions, Connected to Culture, and Collaborative. As such we are looking for candidates with a track record of:

• A learning mindset – asks questions and takes action that leads to growth
• Constructing persuasive and objective arguments through strategy, data, and creativity
• Setting insight-driven brand strategy with direct accountability for delivering business results
• Building, activating, and protecting brands
• Being out front in identifying and acting on trends relevant to our industry, brands, and guests
• Guiding and impacting enterprise priorities through their interconnected position in the organization
• Successfully leading people through effective prioritization of yourself and others that balances short and long-term business needs
• Simplifying overly-complex issues, motivated by developing new and better ways of working and ability to bring people along on the journey
• Operating effectively in ambiguity with positive energy, professionalism and partnership
• Focusing on professional and personal growth for yourself and the talent around you

JOB REQUIREMENTS

• MBA preferred. Bachelor’s Degree in marketing, business management or related field required.
• 5+ years in marketing or brand management.
• Experience managing a brand or portfolio of brands with performance and P&L accountability.
  The expected Total Compensation for this role is $92,396 - $125,973 + annual bonus. Individual compensation decisions are based on a variety of factors.

SPECIFIC RESPONSIBILITIES

As a Sr. Manager of Resort Marketing – Rockies Visitation, you will be responsible for:

The Resort Marketing Team is responsible for visitation business ownership, brand building, and differentiating the guest experience. Key functional requirements of the Sr. Manager, Resort Marketing – Rockies Visitation are:

• Run the Business: A business owner who can unlock visitation / revenue growth in the Rockies using an analytical and strategic approach to identifying opportunities, alternate approaches and recommendations. KPIs: Visitation, Paid revenue, market share, guest retention and prospect conversion
• Build the Brands: A brand builder who can craft growth-oriented and guest insight-driven brand strategies, inspire partners to create distinctive GTM plans and assets, provide disciplined GTM leadership, and identify innovative ways to elevate Rockies resort brands’ top-of-mind status. KPIs: Unaided awareness, GTM ROI, credible external recognition for the resorts, creative platforms that inspire actions beyond GTM (e.g. employee experience, on-mountain experience

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plan