Sr. Marketing Associate, Paid Media

at  Brilliant Earth

POSITION OVERVIEW:

We are seeking a talented and results-driven Sr. Marketing Associate that is skilled in developing and executing paid media display and programmatic strategies that drive efficiency, incrementality, and profitable long-term customer and business outcomes. This will be a hands-on role responsible for leading and optimizing display advertising and upper funnel brand media, and consequently will be expected to bring a deep understanding and demonstrated experience across programmatic display, video/CTV, audio/OOH and native channels. This person is responsible for managing the paid media budget and growing prospecting and retargeting media mix with the chance to help shape the digital future of the Brilliant Earth brand.

QUALIFICATIONS

• 2+ years’ experience in display, programmatic digital marketing, growth, or demand generation
• Previous experience in Performance / Growth Marketing at a DTC Brand or agency preferred
• Proficiency in digital advertising platforms (e.g., Google Display Network, Criteo, etc.) to manage day-to-day performance and campaign optimization
• Results-oriented and data-driven mindset with a highly analytical view of A/B testing, optimizing customer acquisition costs, and analyzing campaign performance
• Proven ability to successfully manage internal and external partner relationships
• Proficient in Excel, experience with GA4 and BI tools (e.g., Tableau, Domo) are a plus
• BA degree or equivalent, preferred
• Interest in socially and environmentally responsible organizations and products

MORE ABOUT US

At Brilliant Earth, our mission is to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. We believe in creating jewelry you can feel good about wearing, without ever compromising between quality and conscience. We are hard-working team players that welcome challenges and rise to any occasion. Our community of collaboration, respect and encouragement is fostered by frequent team events, cross-departmental meetings and celebrating our wins, big and small. As one of the fastest growing e-commerce jewelers in the world, we’re searching for bright and passionate people who are excited to make an impact from day one and grow with the company to take on greater responsibility over time.
Brilliant Earth recognizes the value of diversity and inclusion on our team, as we work together to reinvent fine jewelry in a thoughtful and modern way. At Brilliant Earth, we celebrate each other – our successes, the lessons along the way, and the unique perspectives each individual brings to our team. It is our intent to maintain a work environment and hiring process which is free of harassment or discrimination because of sex, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by Federal, State or local laws. We are committed to complying with all Federal, State and local laws providing Equal Employment Opportunities, and all other employment laws and regulations.
If you need assistance or reasonable accommodation completing an application or at any stage of the interview process, please reach out to us at accommodations@brilliantearth.com.
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• Campaign Strategy & Execution: Develop, implement, and optimize comprehensive display advertising campaigns across multiple platforms, including Google Display Network, DPA advertisers, and DSPs.
• Audience Targeting: Conduct thorough audience research and segmentation to ensure targeted reach and messaging, utilizing tools like customer personas and behavioral data to drive engagement.
• Creative Feedback & Development: Collaborate with creative teams to design compelling ad creatives, including banners, rich media, and video ads, ensuring alignment with brand guidelines and campaign goals.
• Performance Analysis: Analyze campaign performance data to provide actionable insights and recommendations for continuous improvement. Monitor key metrics such as CTR, CPC, ROI, and conversion rates.
• A/B Testing & Optimization: Implement A/B testing for ad creatives, targeting strategies, and landing pages to identify the most effective approaches and maximize campaign performance.
• Budget Management: Manage budgets effectively, ensuring optimal allocation and spending efficiency across campaigns, and make data-informed decisions to reallocate funds as necessary.
• Cross-Functional Partnerships: Partner closely with cross-functional teams including Analytics, Creative, Site Marketing and Product Development to execute full-funnel campaigns in support of awareness, consideration, and purchase KPIs
• Industry Trends: Stay up-to-date with industry trends, emerging technologies, and best practices in display and programmatic advertising, sharing insights with the team to inform future strategies.
• Cross-channel management: Programmatic display, video/CTV/OLV, audio/OOH, print and native channels.