Sr Marketing Manager, iCasino & iLottery Retention (Product Owner)

at  OLG

95,200.00 - 142,800.00 CAD

Job Description:
Sr Marketing Manager, iCasino & iLottery Retention (Product Owner)
GAME ON – OLG needs you
We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.
We are ready to take this game to the next level and need a passionate Sr Marketing Manager, iCasino & iLottery Retention (Product Owner) who will be responsible for strengthening our player engagement to support and grow product loyalty and long-term customer retention for iCasino & iLottery. The role will be accountable to develop strategies across the full player lifecycle to engage, educate, upsell, cross-sell, support, and retain the existing player base using CRM multi-channel (i.e. email, push notifications and web/app) campaigns and journeys. In addition, the Product Owner will contribute to the product vision and strategy, in alignment with the business strategy, to the customer, providing constant feedback to the team and helping to set and drive goals toward the vision.

Reporting to the VIP iCasino & iLottery Product, you will be empowered to:

• Own the strategy and roadmap for growing player lifetime value through improved product engagement and loyalty, working with a dedicated cross-functional team
• Develop player retention objectives including KPIs and OKRs in alignment with the overall iCasino & iLottery product objectives
• Monitor KPIs, verify against market trends, and suggest pivots to backlog
• Track progress towards OKRs and manage delays
• Ensure alignment of retention features and stories, i.e. review, give feedback, and prioritize user stories in line with own vision
• Continuously building, improve, and manage retention backlog with the team, ensuring all items are clearly described, estimated, and prioritized
• Drive sprint plans together with the Scrum Master and Retention Marketing Manager
• Leverage customer research and collecting feedback to understand the iCasino & iLottery segments and target players at optimal points in the player lifecycle through various channels using a data-driven approach
• Lead the creation, development and testing of retention campaigns, messages and promotions
• Develop testing strategies (A/B tests) to continually optimize all initiatives, including identifying opportunities to better understand our player segments, their lifecycle and behaviors
• Work with other Product Owners to drive the cross-sell of the full-suite of OLG’s products
• Provide an environment that fosters collaboration, MVP mindset and progression towards change