Sr Marketing Manager International Marketing

at  Silverfin

Who we are?
Silverfin is a cloud first solution that enables accountants to streamline significant parts of their workload and spend more time on value adding activities.
Silverfin solves a very real problem: it automates a large chunk of the repetitive tasks that people working in financial services spend their time on and improve communication with their customers.
Recognised as an industry leader, we have picked up many accolades, including in 2021 winning Deloitte Belgium’s Technology Fast 50 award for most sustainable growth - an award given to the company with the best percentage growth over the last four years.
Our headquarters is in Ghent Belgium, with teams in the Netherlands, Luxembourgand the UK. From all our offices and via our remote teams, we’re serving a strongly growing customer base, including the big 4, in 15 countries with 180+ colleagues. Since November 2023 we are proudly part of Visma - the European leader in mission-critical cloud software, enjoying the power of the Visma brand and resources whilst retaining business autonomy and go-to-market freedom.
At Silverfin, we’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
We’re committed to elevating talent by creating an environment where we can all thrive together.
How would you support our success?
The role of Head of International Marketing involves steering the strategic direction and execution of marketing initiatives across the UK and global markets. The successful candidate will balance strategic vision with operational excellence, ensuring the company’s brand thrives in diverse and competitive environments. Leveraging their expertise, they will drive brand visibility, grow market penetration, and maintain Silverfin’s competitive edge in a rapidly evolving market landscape.

• Implement a comprehensive, well-aligned marketing execution plan for Platform and UK business units ensuring alignment with the overall business goals of the GM’s
• Collaborate closely with product management to align the go-to-market strategy with the product roadmap.
• Ensure market segmentation and value proposition positioning grows interest and CTAs from targeted prospects.
• Develop effective launch plans for new product features or enhancements, ensuring they resonate with the target market and drive adoption.
• Grow brand visibility of Silverfin through strategic partnerships, PR activities, and event participation.
• Position Silverfin as a thought leader in the accounting software ecosystem and increase market awareness.
• Oversee the planning and execution of third-party events, ensuring maximum ROI.
• Develop and maintain strong relationships with strategic partners to expand market reach.
• Foster a collaborative and high-performance team culture, ensuring that team members have the resources and guidance needed to achieve their targets.
• Build and maintain strong relationships with internal stakeholders, including sales, customer success, and product teams, to ensure cohesive alignment and support for marketing initiatives.
• Ensure tools and marketing metrics are aligned to ensure accountability for plans and results and reflective analysis on what’s working and not. Support a test and learn approach and/or a ROI focus when appropriate.
• Monitor market trends, competitive landscape, and customer needs to refine marketing strategies.