Sr. Marketing Manager, Professional Salons

at  Nutrafol

#KEEPGROWING WITH NUTRAFOL

Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.
As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals - and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.
We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too - by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

REQUIREMENTS

• Bachelor’s degree in Marketing, Business, English, Communications, or related field preferred
• Minimum 5 years of professional downstream marketing (commercialization) experience with professional hair and/or beauty products sold to salons in the US; prior start-up or high growth company experience is a plus
• Proven experience executing marketing campaigns and leading the creative development process including design and copy feedback/direction
• Ability for national travel: 10-20% (field work with reps, Salon events, offsite planning meetings, etc)
• Experience managing external agencies and vendors including contract negotiation and budget management
• Experience working with salon professional educators and influencers
• Excellent written, communication, and interpersonal skills. Strong presentation skills and highly comfortable interacting with stakeholders at all levels (customers, executives, vendors, etc.)
• Experience managing a budget and invoicing
• Experience with visual merchandising and social media content
• Excellent organizational skills and proven ability to manage multiple projects, coordinate programs, managing through ambiguity to execution
• Experience working cross-functionally with sales, social media, creative, medical affairs, product development teams, etc
• Adaptable team player comfortable in an agile environment who can evolve, pivot, and pitch in as needed

• Develop yearly paid media awareness plans with Salon publications and associations to drive awareness of Nutrafol Nutraceutical products and wet line; leveraging Nutrafol science, educational videos, product launches and influential Stylists. Initiatives include educational webinars, podcasts, promotional videos, emails, trade ads, social media, digital advertising and more.
• Lead, manage and execute paid media awareness campaigns with contracted partners; providing direction, copy, graphics and marketing materials. Measure and report effectiveness/results of marketing campaigns with defined KPIs.
• Identify and cultivate relationships with leading Salon professional educators and influencers.
• Lead the development of digital and printed materials to increase brand awareness at all touch points of a client journey - from social media and email communications to point of sale materials (visual merchandising), in-office videos and educational brochures.
• Lead the development of marketing materials and communications to promote national awareness campaigns (i.e. Hair Loss Awareness Month) to Salon providers and their clients.
• Lead the creative development process for marketing projects, including writing project briefs for the creative teams, providing copy and design direction, managing deadlines, providing creative feedback, and ensuring product messaging and claims are accurate and consistent.
• Support the Senior Marketing Manager on product launch/GTM strategy for Salons and the execution of Salon marketing materials and communications.
• Lead the promotion of regional Salon wellness events.
• Collaborate with the social media team to develop social content calendar and assets for Salon providers; identify and recommend stylist content for Nutrafol-owned social channels.
• Collaborate with the Professional Salon sales team to identify, prioritize and optimize marketing materials and communications.
• Develop and maintain strong cross-functional stakeholder relationships with the following teams: Professional Salon Sales, Creative, Social Media, Clinical & Medical Affairs, Brand, PR, Product Development, Operations, Supply Chain.
• Manage budgeting and invoicing for marketing materials.
• Support annual strategic planning and budgeting.