Sr. Marketing Specialist, Product Commercialization & Brand

at  Ingersoll Rand

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
We are expanding the Marketing team within the IRP/MPOB business unit at Ingersoll Rand!

JOB SUMMARY

The Senior Marketing Specialist, Product Commercialization & Brand is a critical role focused on driving growth. The position will partner with the Marketing and Product Management teams to deliver demand generation; ensuring seamless product commercialization and strong execution of product marketing strategies for the diverse product portfolio of the IRP/MPOB business unit. The position will develop and execute impactful brand-building campaigns, with focus on compelling positioning, and messaging, while managing a substantial budget. With a global reach, the position holds significant influence over all customer-centric marketing endeavors, ultimately fueling the business units market presence and growth.
A successful candidate will thrive in a dynamic work environment, collaborate effectively, and manage stakeholders in efforts to exceed the business objectives. This role is tailor-made for those who not only seek to leverage their marketing expertise but are also eager to drive results and make a tangible impact!

WORK ARRANGEMENT AND TRAVEL REQUIREMENTS

• This is a hybrid position, located in the Warsaw, Poland Demand Center (Center of Excellence) with up to 10% travel.

KEY QUALIFICATIONS

• Bachelor’s Degree in Engineering, Marketing, Business, or Industrial Distribution Management with at least 5+ years’ experience in Marketing and/or Sales roles, preferably in industrial B2B markets. MBA desired.
• Experience in Digital and Integrated Marketing preferred.
• Strong project management skills. Ability to work projects from start to finish – identify opportunities and drive execution.
• PC proficient to include Microsoft Word, Excel, and Power Point
• Exceptional collaboration and communication skills.
• Exceptional problem-solving skills with a solutions-driven mindset driven by analytics.
• Ability to work in a matrixed organization and work across other functional peers, other SBUs, and global peers.

• Lead new product launch activities: collaborate with product management, engineering, marketing, and sales to develop and implement launch best practices.
• Coordinate global marketing launch activities: manage and report on all activities needed for marketing readiness.
• Drive new product development: initiate research and collaborate with the analytics team to synthesize data.
• Develop strategic messaging: oversee product messaging and support content development.
• Manage content upload process: ensure timely upload of product launch materials to distributor portal.
• Champion brand deployment: maximize value extraction from brand positioning for the IRP/MPOB business unit.
• Lead product marketing efforts: review strategic messaging across legacy products, ensuring proper positioning based on data-driven decisions.
• Coordinate content management: develop and lead a content management model, overseeing updates to key product content.
• Establish digital content standards: create standards for digital content, including photos, descriptions, and features & benefits.
• Manage IRP/MPOB Trademark and brand standards.
• Oversee the Brand store.
• Cultivate industry insights: engage with key industry organizations to understand and influence industry value drivers and better message to target customers.
• Foster teamwork: collaborate across functions, with matrixed leaders, and within the peer team to achieve results collaboratively.