Sr Media Buyer

at  Robert Half

We are looking for a Senior Media Buyer to join our client in the major retailer sector for an exciting opportunity.
As a Senior Media Buyer, you’ll be essential in orchestrating and executing advertising campaigns across a range of social, video, and display platforms. You’ll collaborate closely with their marketing, merchandising, and creative teams to craft effective media strategies that boost both online and in-store sales. This role will be responsible for shaping the strategy and overseeing the execution of monthly ad budgets exceeding $1 million.

Develop and manage media buying strategies across various social platforms (Meta, TikTok, etc.), video platforms (YouTube), and display networks (Criteo, GDN, TTD).
Optimize budget distribution across channels and campaign types to ensure maximum efficiency of media spend.
Track and evaluate media performance metrics, analyze campaign outcomes, and offer actionable insights and recommendations for improvements.
Partner with creative teams to create engaging ad content and messaging that resonates with target audiences. Oversee an iterative process for creative testing.
Stay informed about industry trends, new advertising technologies, and best practices in media buying to enhance campaign performance.
Maintain and cultivate relationships with media partners and vendors to explore new advertising opportunities and negotiate advantageous terms.

Collaborate with internal teams to ensure smooth execution and alignment of marketing efforts.

• Previous experience in Media Buying is essential
• Proficiency in using Shopify platform
• Understanding of eCommerce and its best practices
• Experience in Big Box Retail environment would be advantageous
• Strong skills in Budget Management and allocation.

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