Sr. Merchandising Specialist II

at  Shutterfly

At Lifetouch (part of the Shutterfly family of brands), we believe there is extraordinary power in the self-expression. Built on the tradition of “Picture Day”, Lifetouch has captured the unique personalities of children and families for more than 85 years.
Position Summary:
The Sr. Merchandising Specialist II will report to the Director of Merchandising & Pricing and will improve our merchandise mix and pricing decision making for assigned business lines.
Their focus will be on improving our merchandise offering and pricing to improve AOV, participation, improving overall regular price business and decreasing discount utilization.
They will partner with Marketing, Planning, Analytics and Photography to align on strategic deliverables.

Primary Duties and Responsibilities:

• Improved merchandise mix through the introduction of new items, new packages, and background choices
• Data driven decision maker. Working closely with analytics to understand price elasticity and what improvements to make to drive stronger AOV and participation
• Manage each Sub Program process from LY review, define pricing and product for upcoming season, execute with internal partners all updates to programs and monitor in season for any updates needed
• Working closely with Marketing and Product on site merchandising to improve orders per customer
• Determine Seasonal tests to improve merchandising and pricing offering
• Coordinate execution of pricing, products with engineering, marketing, and data set-up teams
• Review competition to stay ahead and improve value to our customers
• Develop Merchandise Offering for assigned categories (items, add on offers, bundles)- in season, next season
• Pricing decision for all products, bundles for assigned business lines
• Work with Creative design partners for new and updated product designs for each program
• Work with photography & Market research teams on define and develop new backgrounds to add to the mix

EDUCATION & EXPERIENCE:

Education: Bachelor’s degree in marketing or related business degree.

Experience: 7+ years of merchandizing strategy experience within organizations.

• The ability to analyze data and think creatively to develop sound recommendations and solution to achieve strategic business goals
• Ability to manage and prioritize multiple tasks and assignments
• Adept in anticipating, assessing, and translating customer needs into actionable tactics
• Excellent communication and interpersonal skills
• Proficient at interpreting and applying key analytical findings to support major merchandising strategy decisions
• Experience in development and delivery of presentations to a variety of internal audiences: peers, leadership, and field offices
• Knowledge of and the ability to lead merchandising test projects to refine and optimize the pricing and packaging for our business lines
• Experience with financial budgeting, tracking, and reporting
• Working knowledge of Microsoft Office (e.g., Teams, Word, Excel, PowerPoint)

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.
This position will accept applications on an ongoing basis until filled

• Improved merchandise mix through the introduction of new items, new packages, and background choices
• Data driven decision maker. Working closely with analytics to understand price elasticity and what improvements to make to drive stronger AOV and participation
• Manage each Sub Program process from LY review, define pricing and product for upcoming season, execute with internal partners all updates to programs and monitor in season for any updates needed
• Working closely with Marketing and Product on site merchandising to improve orders per customer
• Determine Seasonal tests to improve merchandising and pricing offering
• Coordinate execution of pricing, products with engineering, marketing, and data set-up teams
• Review competition to stay ahead and improve value to our customers
• Develop Merchandise Offering for assigned categories (items, add on offers, bundles)- in season, next season
• Pricing decision for all products, bundles for assigned business lines
• Work with Creative design partners for new and updated product designs for each program
• Work with photography & Market research teams on define and develop new backgrounds to add to the mi