SR PAID MEDIA SPECIALIST

at  Sally Beauty Holdings

KNOWLEDGE, SKILLS & ABILITIES:

• 3-5 years related paid search marketing experience, preferably in Retail or CPG
• 1-2 years’ experience in marketplaces paid advertising experience.
• Experience working with Channel Advisor or similar vendor or other feed service vendor required.
• Google Analytics, Google Search Console, Google Cloud Platform, Google Merchant Center preferred.
• Workfront experience a plus

WORKING CONDITIONS /PHYSICAL REQUIREMENTS

• The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.
• The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.
  We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

ESSENTIAL FUNCTIONS:

The Sr. Paid Media Specialist Search & Marketplaces will support Sally Beauty’s customer acquisition goals by playing a critical role in developing and executing of Paid Search tactics on Google, Bing and Marketplaces (Amazon, DoorDash and Instacart). The person in this role will work closely with agency partners and oversee the successful execution and analysis of all strategies. Daily tasks will include working with agency partners on paid search strategy, ad performance review, providing analysis and reports to department leadership, and using Google Merchant Center and Channel Advisor to ensure seamless deployment of ad product feed to Google and Marketplace platforms. This is a hybrid role, reporting into the office in Denton Tx on Tuesdays and Weds of each work week, working remotely the rest of the work week.
The ideal candidate will have strong traditional, and marketplace paid search management experience, as well as foundational knowledge in feed management and optimization. Experience with Channel Advisor and/or Google Merchant Center is strongly preferred.

PRIMARY DUTIES:

• Understand internal KPIs and monitor campaign performance and opportunities for Paid Search, Shopping and Performance Max campaigns.
• Manage briefing and execution of promotional calendar and priorities to drive in-store and online traffic through traditional paid search and shopping advertising.
• Work cross functionally to ensure paid search strategy is indexed against the current business goals for Sally Beauty.
• Traffic assets for paid search and shopping from creative team to agency and vendor partners.
• Manage daily operations of Paid Advertising directing to Sally Beauty online storefronts on Amazon, DoorDash, and other third-party platforms.
• Work cross-functionally with ecommerce marketplaces team to apply product-level sales insights to paid ad strategy.
• Use knowledge of Sally Beauty business priorities to guide agency partners in their planning and execution across accounts.
• Traffic assets for marketplaces paid search from creative team to agency and vendor partners.
• Respond to action items required in Google Merchant Center and collaborate with Channel Advisor team on new feeds, enhancements, and troubleshooting.