Sr. Performance Strategist

at  Liftoff

Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps.
Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

REQUIREMENTS:

• Diploma/Bachelors, or equivalent work experience, with at least 5yrs of work experience including 4+ years campaign optimization, BI or analytical experience in adtech
• Performance-focused optimization experience
• The ability to draw insights from data
• Strong organizational and project management skills
• The ability to communicate clearly and concisely with technical and non-technical teams
• A strategic and proactive approach to problem solving
• Strong attention to detail
• The ability to to work quickly and efficiently in a fast-paced environment
• A passion for product and process improvement

• Serve as a point of contact for on key clients - managing & optimizing for performance, collaborating with account teams and escalating niche issues internally
• Data manipulation and analysis; delivering data-driven insights and recommendations to internal and external stakeholders in client calls and QBRs when required
• Be an expert in our platform and work closely with account teams to formulate campaign optimization strategies to meet customers’ needs
• Lead strategic, cross-functional projects across technical and non-technical teams
• Launch new campaigns and ensure they are set up for success, flagging any non-standard pitfalls
• Play an active role in various cross-functional projects
• Be proactive with knowledge sharing - provide regular updates in internal team meetings
• Comfortably operate across the company matrix and lead communication with technical and non-technical teams
• Identify & analyze performance trends and potential issues
• Optimize campaigns for post-install goals using proprietary tools and dashboards and make recommendations to client-facing team
• Identify, triage and escalate issues to management and internal teams
• Critically assess team processes, develop best practices, and drive improvements
• Help with training and mentorship of new and junior team members
• Design and manage internal processes, documentation, and trainings