Sr Product Analyst - Customer Propositions

at  Zalando

Location
Berlin
Contract
Full time
Job Category
Finance, Analytics & Controlling
Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 45+ million active customers through diverse skill-sets, interests and languages our teams choose to use.
We build digital products to connect Zalando Customers with our Assortment. This is critical for the company’s success. As a Sr. Product Analyst, you will play a key role in our Fashion, Beauty, Sports, and Designer team to understand how customers interact with those products, the impact on our assortment and how we can make that experience for those customers even more engaging.
You will team up with our Business Analysts, Product and Commercial Leaders to work on new ideas to improve customer satisfaction and sustainable business growth.
You will develop an analytical understanding of what drives the adoption of our digital products and features. You will set up and analyse A/B tests for new features, generate and size opportunities to support the prioritization of feature development and product strategy and define key performance metrics together with the Customer Experience team. You will always give analytical evidence as to why we do certain things, thereby challenging and contributing to product decisions based on these insights. You will also be responsible for the continuous reporting and monitoring of important KPIs. As a Sr. Product Analyst, you will be a data explorer, educator, and partner in decision-making.

• You’ll explore data to find actionable insights and make product and customer experience recommendations through different product analytics methodologies, including but not limited to funnel and cohort analyses, long-term trends, user segmentation, regression models, AB testing and causal studies.
• You generate hypotheses and test them by performing descriptive, exploratory and quantitative analyses. You can translate data into actionable insights for the business.
• You are the Person when it comes to analyzing product data and supporting and guiding the team in getting valuable information they need for their projects and analysis.
• You will define key performance metrics for the team to evaluate and monitor product performance.
• You will be a reliable partner for our product teams regarding the interpretation of KPIs and getting powerful conclusions. You know - and are transparent about the advantages and limitations of different approaches and metrics.
• You’ll work in a multidisciplinary team, together with product managers, designers, software engineers, applied scientists, and business analysts, to implement, document, validate, and monitor our logging and metrics, using tools like BigQuery & Databricks.