Sr. Product Analyst

at  Viant

THE DAY-TO-DAY

• Conduct in-depth data analyses of product usage, market trends, and competitive landscape to identify opportunities and challenges. Apply these insights to drive product development and optimization strategies.
• Collaborate with cross-functional teams to define key performance indicators (KPIs) and measure product success.
• Take a leading role in strategic analysis projects, guiding product development with actionable insights. Senior Product Analysts are expected to participate in and lead cross-functional teams through complex analyses, ensuring strategic objectives are met.
• Employ advanced analytics techniques and statistical models to predict market trends, user behavior, and product performance. This includes developing and deploying sophisticated models that can directly influence product strategy and decision-making.
• Contribute to the creation of product documentation and training materials.
• Lead and participate in the product feature development process from concept through launch, ensuring data-driven insights inform all stages.
• Mentor junior analysts, sharing best practices and insights to foster a culture of high performance and continuous learning within the team.
• Communicate complex data insights and strategic recommendations to senior management and key stakeholders. As a Senior Product Analyst, you must be adept at influencing product direction and company strategy through compelling, data-driven narratives.

WHO WE ARE

• Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Viant DSP, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.

Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute, and measure omnichannel ad campaigns through a cloud-based platform.
As a Senior Product Analyst, you will play a pivotal role in participating in enhancing our software solutions, driving the development and optimization of products that cater to the dynamic needs of advertisers. Your responsibilities will include product research, product optimization, and innovation, fostering data-driven decision-making, stakeholder engagement, and continuous learning and improvement. In this role, you will be able to shape the future of Viant’s product offerings, contributing directly to our mission of empowering marketers with cutting-edge tools and insights for successful ad campaigns. Your analytical expertise and product intuition will be crucial in driving the continuous evolution of our platform to meet and exceed market demands.
The essence of service in the Senior Product Analyst role is ensuring that internal teams and external clients are well-supported through insightful analysis and contributions to product excellence. While the role focuses on analysis and strategy, the ultimate goal is to enhance product performance, customer satisfaction, and market competitiveness, embodying a service-oriented approach to product management.