Sr. Product Manager, Communications Platform

at  Ford Motor Company

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world - together. At Ford, we’re all a part of something bigger than ourselves. What will you make today?
The Ford Motor Credit Company team helps put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships, we provide financing, personalized service and professional expertise to thousands of dealers and millions of customers in over one hundred countries around the world.
Ford Credit is experiencing significant business transformation in an ever-changing digital world. To create this all-new automotive financing experience, we are gathering a team of world-class strategists, innovators, creators, and technicians and searching for a Sr. Product Manager , Communications Platform, who will help to unlock the power of our customer journey data and leverage communications as a strategy to transform our relationship with our customers. The Communications Platform will orchestrate all customer communications across channels. Ford Credit is not just evolving but upending what it means to finance vehicles and other services as an industry. The Ford Credit team helps put people behind the wheels of great Ford and Lincoln vehicles. We are reinventing the way people think about financing for millions of users. We are making our products and services incredibly easy to understand and helping to provide freedom of movement to everyone.
REMOTE : We’re looking for the best talent no matter where you are in the United States. Please note this person will need to work EST hours and there is some expected travel to the Dearborn, MI area and/or other cities within the USA for business needs.

As the Sr. Product Manager, you’ll be responsible for developing and growing an innovative, scalable platform that serves as the foundation for internal digital product teams worldwide. You will be expected to:

• Craft and execute a comprehensive product vision and strategy for the transformation of the Communications Platform and our customer data, aligning it with Ford Credit’s business objectives.
• Collaborate with cross-functional teams (business, product, engineering, UX, data engineering, and AI/ML) to define, prioritize, and implement platform features and capabilities.
• Conduct in-depth analysis of communication capabilities to optimize communication effectiveness, with a focus on delivering the right message, to the right customer, at the right time, and through the preferred channel.
• Create detailed Product Requirement Documents (PRDs), business case documents, Strategy Documents, KPIs, OKRs, as well as features, user stories, metrics, and acceptance criteria, prioritizing them into release planning, and work closely with engineering teams to ensure technical feasibility and efficient implementation of platform features.
• Develop and maintain a strategic product roadmap that balances short-term wins with long-term platform goals, continuously monitoring performance and iterating based on user feedback.
• Present compelling product visions, roadmaps, and updates to senior leadership and stakeholders, effectively communicating the platform’s value and impact on business outcomes.
• Deeply understand the problems, with a data driven approach to size the impact, customer, and business value to be provided. Able to deep dive and drive initiatives hands-on.
• Elevate Ford Credit’s product excellence by refining and scaling best-in-class product management practices. Spearhead initiatives to further mature the product organization, fostering a culture of innovation, data-driven decision making, and customer-centricity that reinforces Ford Credit’s position as an industry leader.
• Collaborate effectively with engineering teams to ensure technical feasibility and sound implementation of product features.
• Identifies issues, mitigates, and plans for them early, or escalates issues early enough to timely resolve them.