Sr. Product Marketing Manager (AI & Analytics)

at  Open Text Corporation

YOUR IMPACT

We are seeking a dynamic and experienced Senior Product Marketing Manager to lead the go-to-market strategy for our Analytics Database product line. At OpenText, Product Marketing is the heart of the marketing organization, developing compelling and powerful messaging that resonates with prospects, customers and partners. Our Product Marketers act as the bridge between Engineering, Product Management, Industry, Customer and Technical Marketing, Sales, Presales and the broader Marketing team, ensuring collaboration, consistency and cross-functional engagement. It is a strategic and collaborative team that brings our solutions to market and differentiates OpenText from the competition.
This Senior Product Marketing Manager will support the go-to-market for the fast-growing OpenText Analytics and AI portfolio’s Analytics Database solution, including cross product positioning, solution development and messaging. Reporting to the Product Marketing Sr. Director, the candidate will focus on developing value-based messaging for target buying centers to support creation of content, enablement, and programs to drive new customer acquisition and expansion within the customer base. This is a high visibility, strategic yet tactful global role with responsibility to develop and adapt strategies and messages for different regions while building a growth plan to scale our analytics database platform.

• Developing concise, compelling messaging and positioning that emphasizes the business and strategic value of our high-performance analytics database, for multiple target audiences throughout the buying journey
• Serving as the product evangelist and communicating product value across all internal and external channels, including sales, partners, media, industry analysts; presenting at customer and industry events; and on digital channels such as webinars, blogs, and social media
• Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
• Working together with internal and external resources to create compelling content to support lead generation, nurture programs, sales and partner enablement, web content and funnel optimization programs (i.e. slide decks, blogs, eBooks, success stories, videos, etc.)
• Ensuring overall sales channel readiness through sales and partner enablement activities
• Monitoring the competitive landscape to define product positioning that differentiates
• Maintaining competitive resources such as battlecards, wikis and enablement presentations
• Identifying and capturing market and competitor trends to support sales and provide input on product direction
• Planning and execution of quarterly product launches and releases which may include strategies targeting new customers for OpenText
• Aligning with peers within Analytics and AI BU and cross-BU product marketing and product management to identify and package capabilities into new solutions to meet current and emerging customer needs and position OpenText in new markets