Sr. Product Marketing Manager, GAME BUILDER

at  LEGO

JOB DESCRIPTION

Play your part in shaping the future of digital experiences and gaming at The LEGO Group!
Are you ready to become a pivotal force in empowering creators and game builders by authentically growing our products and community?
We’re looking for a creator & community focused Sr. Product Marketing Manager to join our LEGO® GAME team and drive marketing of game builder tools and software that supports and inspires creators to discover, experiment, build and launch amazing LEGO Play experience.

• Influence product and community strategy and associated roadmaps with an understanding of creators, and market insights, and business objectives.
• Own the marketing strategy that helps us grow and evolve our GAME BUILDER product portfolio and creator community.
• Develop product and community messaging and positioning that sets us apart from competitors and demonstrates understanding of our creators needs.
• Lead and drive GTM for product and supporting campaigns together with our Community Lead to ensure successful activations and engagement.
• Collaborate with our Community Lead to drive deeper, ongoing engagement of our products through a variety of always-on community activities and content: blog posts, community stories, product tips, best practice guides, live streams, and more.
• Support GAME BUILDER ecosystem growth initiatives for live products and services, working with cross functional partners to meet acquisition and engagement goals.
• Balance of creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven mindset.