Sr. Product Marketing Manager

at  Tackleio

Tackle is the leading solution built to help software companies generate revenue through a data-driven Cloud go-to-market (Cloud GTM). Our Platform and our team come together to help our customers identify the right buyers, grow cloud co-sell relationships, and transact efficiently at scale through AWS, Google Cloud, and Microsoft.
Tackle works with more than 500 software companies including Auth0, CrowdStrike, HashiCorp, Lacework, New Relic, Snyk, VMware, and many more at every stage—from companies scaling their go-to-market to the largest software companies in the world. We are venture backed by three of the world’s top SaaS investors—a16z, Bessemer Venture Partners, and Coatue—to execute on our mission to positively transform the way that software is sold.

TACKLE VALUES:

Start with the customer - We succeed when our customers succeed. That’s why every role at Tackle leads to the customer. We exist to support, guide, and empower our customers.
Explore and experiment - We are curious and creative at work, always looking for innovative ways to improve. We continuously iterate and push the boundaries of what’s possible. Tackle is a safe place to try new things.
Learn and grow as a team - We seek and share knowledge across Tackle. We actively connect and collaborate with others. We welcome different perspectives and invite healthy debate.
Celebrate wellness - We value work-life harmony and personal well being. We share and appreciate stories of wellness every day. We are remote by design, so all Tacklers have the freedom to be their best selves.
Tackle together - We work openly and transparently at Tackle. We are caring, empathetic, and kind. Every Tackler plays a part in our welcoming, inclusive culture.

• Bring a passion for category creation and continuous marketing message iteration to help Tackle continue its category-creating leadership.
• Collaborate with product management and marketing leadership to develop product positioning and messaging that resonates with our buyer and user personas.
• Plan and execute product and feature launches, utilizing multi-channel communication to inform customers of these announcements and drive them to adopt new features.
• Contribute product and market expertise to content development across various platforms for Tackle (blogs, videos, website content, webinars, newsletters, etc.)
• Partner with our GTM Enablement team to deliver successful product enablement programs and training, including assets such as sales decks, product datasheets, case studies, and ROI benefits.
• Deeply understand the current competitive landscape—stay on top of competitive moves and create tools to support go-to-market understanding.
• Bring customer insights to internal stakeholders by speaking with customers directly to understand how they use the Tackle Platform and what we could build to delight them.
• Share a deep customer understanding of and love for data that will help Tackle build and refine the AI models we use to help our customers be successful with their Cloud GTM efforts.