Sr. Product Marketing Manager

at  Wilson Language Training

Here at Wilson Language Training, we are committed to working together for our mission to achieve literacy for all. We believe literacy is a fundamental right and should be attainable for all people. We strive to reflect this belief in our work.
The success of our team members is no less paramount. We’re dedicated to ensuring that every Wilson employee experiences truly satisfying professional development while feeling inspired to bring their authentic selves to work. Are you ready to be a changemaker?
Wilson Language training is growing and is looking to hire a Senior Product Marketing Manager.
The Senior Product Marketing Manager is responsible for leading the development and execution of strategies that enhance product positioning and drive customer engagement. This role requires a strategic thinker with strong communication skills to collaborate effectively across departments, ensuring that product messaging is clear, compelling, and aligned with market needs. By leveraging customer insights and competitive intelligence and turning them into actionable strategies, the Senior Product Marketing Manager translates complex information into actionable strategies that lead to successful product launches and increased adoption throughout the customer journey.

SKILLS AND EXPERIENCE:

• Previous working experience as a Product Marketing Manager, Marketing Communications Manager or similar role.
• Outstanding communication, presentation, and leadership skills.
• Experience in market analysis and familiarity with go-to-market strategies.
• Proficient in leveraging data-driven insights to inform product strategies and decision-making.
• Experience in competitive intelligence and the ability to track and respond to market dynamics.
• Ability to craft compelling narratives that resonate with target audiences and differentiate product offerings
• Familiar with various product marketing tactics.
• Excellent organizational and time management skills.
• Sharp analytical and problem-solving skills.
• Entrepreneurial and ownership mindset.
• Experience with CRM systems (e.g., Salesforce) and analytic tools is a plus.
• Familiarity with the Educational Market is a plus.

EDUCATION OR CERTIFICATION:

• Bachelor’s Degree in Marketing, Communications, or similar relevant field OR equivalent experience.
• Master’s Degree in Marketing, Communications, or similar relevant field preferred.

Wilson has identified the anticipated pay range for this role based on the many factors that we consider in defining compensation levels for our roles, including market data, and internal equity considerations. Actual pay, and allocation between base and any target discretionary bonus, will vary based on geographic location, education, work experience, skills, market data, and internal equity considerations. Wilson offers competitive benefits, including:

• Medical, dental, vision, and Life & Disability Insurance
• 401k plan with partial employer match
• Paid Time Off
• Paid holidays
• Tuition reimbursement
• “O’Connor days,” which refers to a company-wide office closure between Christmas and New Year’s Eve, as well as other perks.

Anticipated Salary Range: $102,000 - $131,000.
Wilson Language Training is an Equal Opportunity, Drug-Free Employer Committed to Diversity in the Workplace. M/W/D/V

• Medical, dental, vision, and Life & Disability Insurance
• 401k plan with partial employer match
• Paid Time Off
• Paid holidays
• Tuition reimbursement
• “O’Connor days,” which refers to a company-wide office closure between Christmas and New Year’s Eve, as well as other perks