Sr Product Marketing Specialist

at  Servicenow

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Come join the Telecom, Media, and Technology (TMT) Industry Product & Solutions Marketing team where you’ll do your best work yet as a product marketer supporting the Technology industry, one of ServiceNow’s fastest growing industry verticals. You’ll have the opportunity to work with a talented group of sales, product, and marketing experts who are redefining how Technology Providers deliver great experiences across employees, customers, and partner ecosystem. We are constantly elevating the marketplace definition of service experience to incorporate the cost, productivity and employee experience needs of our customers.
We are seeking an action-oriented product marketer who wants to do their best work yet as a product marketer in driving market-leading and market-defining product offerings for the Technology industry. We need someone that will thrive as an individual contributor, but also be a great collaborator to join our talented industry product and solutions marketing team. The role will have a focus on our purpose-built products for the Technology Industry, specifically Technology Provider Service Management, and will be responsible for driving key elements of our GTM strategy, supporting product releases, new product launches, developing elite-level product positioning and messaging, creating sales enablement content, supporting digital campaigns, and events. This position reports to the Director, Product and Solution Marketing – TMT.
Hands down, the ideal candidate has a passion for writing and storytelling. This candidate has strong attention to detail and quality, thrives in a fast-paced environment, embraces challenges with an open and positive mindset, and can clearly articulate our value proposition and describe how we solve our buyers’ problems. We’re on a rocket ship, so flexibility is key!

WHAT YOU GET TO DO IN THIS ROLE:

• Define ServiceNow’s value proposition for Technology Industry products, globally; write in the language of the customer, helping translate product capabilities into strong value-based written narratives designed to influence the buyer journey at every stage.
• Define the product marketing strategy for our Technology Industry products by working across go to market teams to optimize product market fit
• Provide input to compelling content across a variety of asset types (research, thought leadership, presentations, data sheets, release communications, customer stories, e-books, etc.) and communication platforms (.com, social, blogs, webinars, email, events, community and more)
• Enable sellers to deliver our latest product innovations that resonates in the current market
• Help identify and support key marketing activities - including speaker selection, content reviews, and messaging support.
• Champion the buyer’s journey and align with the campaigns team to map digital content and assets to appropriate stages for a great user experience and campaign optimization.
• Help develop and deliver sales training content to improve funnel and sales performance.
• Identify, validate and develop cross-organizational use cases for our products and solutions.
  Qualifications

IN ORDER TO BE SUCCESSFUL IN THIS ROLE, WE NEED SOMEONE WHO HAS:

• 5+ years of product marketing experience
• 4+ years of relevant experience within customer service management domain in Tech, specifically SaaS or managed services
• Very strong writer, hands down. If you don’t love to write, this role is not for you!
• Creative messaging skills based on value and benefits, both written and verbal. Story Brand Framework certification is a plus.
• Natural empathy for, and understanding of, needs of customers
• Stakeholder management skills, spanning from Product Leaders to Marketers and Engineers
• Excellent collaboration skills to deliver work in partnership with cross-functional teams, partners and third parties
• Must be comfortable with social media and community participation.
• Passion about our products and solutions and the possibilities of shaping the future of how people work in the Technology industry
• The ability to be both hungry and humble
• Up to 25% travel to support sales efforts and industry events, as global health situations permit
• Bachelor’s degree or equivalent experience
  Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
  Additional Information