Sr. Publicity & Marketing Associate - Young Adult

at  Sourcebooks

Sourcebooks, the largest woman-led book publisher in the U.S., is seeking a Senior Publicity & Marketing Associate to join our dynamic Young Adult impact marketing team. As part of one of the fastest-growing YA imprints, Sourcebooks Fire, this role is perfect for someone who is passionate about the YA genre and deeply engaged in the community. Your primary responsibility will be driving impact and awareness for Sourcebooks Fire’s titles through strategic publicity and marketing efforts. You will create and own the publicity strategy for the full Fire list, including securing major media for frontlist and top-selling backlist titles, coordinating author tours and events plus major conventions and festivals, and building and maintaining relationships with media contacts. The ideal candidate will have a proven track record of executing successful publicity campaigns, maintaining YA media contacts, with deep expertise in media relations, event planning, and book tour coordination.
This exciting role is perfect for someone who can’t stop talking about YA, who loves to read, and who wants to join a fun and collaborative team that builds followings for some of the most exciting authors in the space. This is a remote position with occasional trips to our office in Naperville. This position can be hybrid in Naperville or NYC, or fully remote in the following states ONLY: AZ, CT, MD, MN, NC, NJ, NY, NV, OR, PA, TN, TX, WA, AND WI

Senior Publicity & Marketing Associate Responsibilities:

• Secure and coordinate national and trade media coverage, including reviews, features, and major media campaigns for YA titles.
• Build personal relationships with major media (e.g. NPR, NY Times, PW, Teen Vogue)
• Manage author event logistics, including travel, festival appearances, and virtual/in-person events, while coordinating with the director on convention planning and brand presence.
• Serve as the primary in-house contact for select title marketing (20-25 titles annually), managing communication with authors, and overseeing promotional materials, preorder campaigns, and sales conference presentations.
• Collaborate with internal teams, including sales, editorial, and creative services to align on campaign goals and cross-imprint opportunities.
• Attend and work industry shows/meetings to build relationships and recognition, as needed
• Travel to major YA festivals where Sourcebooks Fire has a booth/staff attending

Minimum Requirements:

• 4+ years of book publicity experience, specifically YA/children’s preferred.
• YA category knowledge, including active media contacts.
• Able to keep up with fast-paced and detailed publishing schedule with a high level of agility, creativity, and growth mindset.
• Communication skills; must have strong promotional writing skills both consumer-facing and B2B to craft press releases, pitches, and marketing copy.
• Strong verbal communication, able to effectively pitch and present books in-person and virtually to internal, external, consumers, and professional/trade audiences.
• Proficient with Cision, Muckrack, and Canva or similar design programs
• Ability to travel at least 3 weekends a year to attend trade shows/festivals.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, & generous paid time off.
We value the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Sourcebooks is a thriving entrepreneurial company that brings extraordinary authors to readers in the most dynamic, data-driven ways. We create books that transcend categories and defy odds, and we have been honored with hundreds of national bestsellers and awards. We are a company of enthusiastic booklovers passionate about connecting books to readers in new and innovative ways. Story by story, book by book, we have changed more than 100 million lives. Join us as we change 100 million more.
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• Secure and coordinate national and trade media coverage, including reviews, features, and major media campaigns for YA titles.
• Build personal relationships with major media (e.g. NPR, NY Times, PW, Teen Vogue)
• Manage author event logistics, including travel, festival appearances, and virtual/in-person events, while coordinating with the director on convention planning and brand presence.
• Serve as the primary in-house contact for select title marketing (20-25 titles annually), managing communication with authors, and overseeing promotional materials, preorder campaigns, and sales conference presentations.
• Collaborate with internal teams, including sales, editorial, and creative services to align on campaign goals and cross-imprint opportunities.
• Attend and work industry shows/meetings to build relationships and recognition, as needed
• Travel to major YA festivals where Sourcebooks Fire has a booth/staff attendin