Sr Specialist Account Marketing

at  Adidas

Purpose & Overall Relevance for the Organization
Support achievement of sales and brand leadership targets in those accounts we have selected as key partners for the mid-long term, through the development and implementation of Account Marketing initiatives. Execute the Account Marketing Plans in line with brand, channel and customer priorities, and drive the implementation in line with Regional Account Marketing strategy.

Key Responsibilities

• Ensure local integration of Account Marketing (AM) into the global Key Account Management Excellence process getting a strong collaboration with local commercial department
• Guarantee brand leadership among Key Accounts (KA’s) through optimal planning and execution of all key account marketing elements
• Ensure integration of the KA’s Digital Strategy into the country’s priorities, getting a strong collaboration with commercial department
• Localization and accomplishment of the Account Marketing Execution Plan process calendar in the country
• Foster correct, updated and on-time delivery of necessary commercial input, such as KA’s in order to facilitate all tools for AM plans creation
• Foster collaboration and customer relationship through ongoing communication, plan revisions, business analysis and recommendations geared to improve set KPI’s within the KA’s
• Monitoring results & Return on Investment (ROI) of Key Account Marketing activities as outlined in the Account Plans
• Prepare impactful presentations to Key Accounts supporting sell-in activities and negotiation of new spaces
• Present Account Marketing plans to required functions in Marketing (Brand, Trade Marketing, Sports Marketing, Product and Digital) and brief them with the specific needs related to the season
• Drive quality growth by ensuring all commercial/sellout activities do not compromise our brand positioning or strategy
• Establish regular AM best practice sharing with other countries in Latin America
• Provide all necessary local support to ensure a correct deployment of KA’s Digital Strategy pillars, getting positive and fast ROI.

Requisite Education and Experience & Minimum Qualifications

• Bachelor Degree or equivalent required in related field as Marketing, Commercial, Engineering or similar
• 2 - 4 years of professional experience in Marketing Account, Trade Marketing, Marketing Strategies and Plans or similar
• Ideal to have experience in Retail or Consumer Goods Industry
• Communications skills and management of external relations in order to build strong relations with Key Account Partners
• Very good Excel skills and strong numerical analysis skills to control and manage KPI’s, including reports
• Fluency Spanish & Intermediate English

• Ensure local integration of Account Marketing (AM) into the global Key Account Management Excellence process getting a strong collaboration with local commercial department
• Guarantee brand leadership among Key Accounts (KA’s) through optimal planning and execution of all key account marketing elements
• Ensure integration of the KA’s Digital Strategy into the country’s priorities, getting a strong collaboration with commercial department
• Localization and accomplishment of the Account Marketing Execution Plan process calendar in the country
• Foster correct, updated and on-time delivery of necessary commercial input, such as KA’s in order to facilitate all tools for AM plans creation
• Foster collaboration and customer relationship through ongoing communication, plan revisions, business analysis and recommendations geared to improve set KPI’s within the KA’s
• Monitoring results & Return on Investment (ROI) of Key Account Marketing activities as outlined in the Account Plans
• Prepare impactful presentations to Key Accounts supporting sell-in activities and negotiation of new spaces
• Present Account Marketing plans to required functions in Marketing (Brand, Trade Marketing, Sports Marketing, Product and Digital) and brief them with the specific needs related to the season
• Drive quality growth by ensuring all commercial/sellout activities do not compromise our brand positioning or strategy
• Establish regular AM best practice sharing with other countries in Latin America
• Provide all necessary local support to ensure a correct deployment of KA’s Digital Strategy pillars, getting positive and fast ROI