Sr. Specialist Digital Marketing

at  Adidas

Purpose & Overall Relevance for the Organization
Ensure flawless execution on digital sites and provide the best experiences for adidas consumers to create brand and product engagement.

Key Responsibilities

• Ensure the accomplishment of the Digital Strategy and Plan and provide premium experience to customers assuring the delivery of the best adidas brand expression at each trading point.
• Create the KA’s Digital Strategy across the country,
• Create synergies between brand and WHS address to leverage brand content and momentum across all digital trading points.
• Create measurable reports reflecting advances and KPI’s accomplishments.
• Analyze campaign and category performance data in order to take key actions to drive improvement in sales and consumer experience.
• Coordinate and monitor the channel’s commercial strategy
• Coordinate onsite communication, newsletters and push notifications with Latin American teams

Key Relationships

• Business Units and Category Manager teams
• Regional Digital and Ecommerce teams (remote teams from Digital Hub based in Bogota, Colombia)
• Any Marketing and Sales teams

Requisite Education and Experience / Minimum Qualifications

• Bachelor’s degree or equivalent required in related field.
• 1 to 3 years’ experience in related functions as eCommerce, Digital Marketing, or similar.
• Strong interest for Digital Sales and eCommerce willing to implement best stragies and plans, evaluate new trends.
• Strong communications and management skills in order to coordinate severals stakeholders.
• Advance Excel and numerical analysis skills in order to manage budget and marketing planning.
• Fluency in both Spanish and English. Be able to work in an English-speaking environment in a daily basis.

En adidas, valoramos la diversidad, apoyamos la inclusión de todas las personas y fomentamos la expresión individual. En el marco de la Ley de Inclusión n°21.015, incentivamos la inclusión de personas con discapacidad al mundo laboral.

• Ensure the accomplishment of the Digital Strategy and Plan and provide premium experience to customers assuring the delivery of the best adidas brand expression at each trading point.
• Create the KA’s Digital Strategy across the country,
• Create synergies between brand and WHS address to leverage brand content and momentum across all digital trading points.
• Create measurable reports reflecting advances and KPI’s accomplishments.
• Analyze campaign and category performance data in order to take key actions to drive improvement in sales and consumer experience.
• Coordinate and monitor the channel’s commercial strategy
• Coordinate onsite communication, newsletters and push notifications with Latin American team