Sr Specialist - Email Marketing

at  Cboe

JOB DESCRIPTION

At Cboe Global Markets, we’re dedicated to building trusted markets with the help of our innovative team. We’re seeking a dynamic Email Marketing Specialist to join our Marketing team, someone who is passionate about leveraging technology to enhance our email marketing campaigns and drive our business forward.
Your Role: As a Sr Email Marketing Specialist, you will play a pivotal role in the development and execution of our email marketing strategy. This role requires a blend of creativity and technical expertise, with responsibilities extending from campaign creation to deep analytics and integration with cutting-edge marketing technologies.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Business Management, Computer Science, Information Technology, or minimum 5 years of experience in a related field.
• Minimum of 3 years of experience in an email marketing role, with a strong portfolio demonstrating expertise in HTML, CSS, and email platform integrations.
• Proven experience with email marketing analytics and reporting, with the ability to translate data into actionable insights.
• Familiarity with email marketing platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Iterable) and integration tools like Feedotter.
• Excellent collaboration and communication skills, with the ability to work effectively across teams and manage projects across global time zones.
  Any communication from Cboe regarding this position will only come from a Cboe recruiter who has a @cboe.com email or via LinkedIn Recruiter. Cboe does not use any other third party communication tools for recruiting purposes

• Design and implement email marketing campaigns using advanced HTML and CSS to ensure compatibility and responsiveness across all devices.
• Develop and manage integration solutions with marketing platforms such as Salesforce, Feedotter, and troubleshoot API integrations to streamline workflows and enhance campaign performance.
• Utilize analytics tools to track campaign performance, generate insightful reports, and make data-driven decisions to optimize future campaigns.
• Collaborate with IT and analytics teams to ensure seamless automation and personalization of marketing efforts, leveraging tools like Marketing Cloud Account Engagement (formerly Pardot).
• Stay abreast of the latest email marketing trends and technologies, including comprehensive knowledge of Salesforce and Account Engagement (Pardot), to continually enhance our marketing efforts.