Strategic Account Director

at  EssenceMediaCom

3. STRATEGIC SKILLS

• Identify and develop opportunities to showcase new products to clients and achieve incremental revenues
• Internally communicate and contribute to brainstorming to help generate ideas with the team Keep up to date with media changes and alert the team of potential advantages/new opportunities for presentation to Client
• Keep up to date in using media planning measurement tools. Adex, AMPS Telmar Suite, etc Maintain sound relationships & communications between EssenceMediacom departments, their relevant creative/brand agencies, Clients and media vendors, where necessary
• Run status meetings
• Target market insights
• Competitive reviews
• Channel evaluation and selection
• Development and management of innovative media strategies that meet client’s objectives Effective deployment of budgets
• Post campaign presentations
• Collaboration with partner agencies to deliver best product
• Keep client up to date with media developments
• Media evaluations
• Presenting all relevant ad hoc media opportunities to client

4. CLIENT ACCOUNT MANAGEMENT

• Understand the dynamics of the market.
• Strive to understand consumer headspace and needs (both in terms of product/service and brand) and the role of media in his/her lifestyle
• Development & presentation of media strategies reflective of communication strategies
• Sourcing of eclectic illuminating information
• Analysis & interpretation of information – turning information into insights
• Monitoring competitive media and spend activity, and delivering key learnings, thus ensuring competitive media strategies
• Scanning the media environment and commenting on developments
• Facilitating channel choice workshops with the end result of providing media strategies that facilitate the message to the customer
• Attending creative reviews to ensure that work meets the key elements of the media strategy and allows creative flexibility to the media
• Providing strategic input in market intelligent workshops via competitive analysis and post campaign analysis on quarterly bases. This will ensure the brand is on target and help identify learnings to ensure a competitive media strategy
• Keeping up to date and implementing change, if necessary, regarding the media planning measurement tools, e.g. AMPS, TGI, etc.
• To arrive at superior media strategies (the best mix for the task at hand), internally refine and develop methods to manage brainstorming in order to generate ideas with the team
• Explore innovative market intelligent workshops through leveraging media owner initiatives
• Relationship building and negotiation for leveraging costs with media owners
• Looking for strategic approaches to enhancing media investment Develop strong credible client relationships.

SKILLS AND BEHAVIOURS:

o Skilled at handling fast-paced, short lead-time client requests
o Excellent internal work-flow management
o Extreme attention to detail; great accuracy and thoroughness
o Must be tenacious spending many hours doing (sometimes) tedious work (budget reporting, global reporting etc.)
o Adept at high-level client presentations
o Ability to extract and filter relevant insights/ research to support planning decisions
o High level communicator
o Flexible
o Proficient using Microsoft office tools suite (Excel, powerpoint, outlook)

QUALIFICATIONS AND OTHER RELEVANT INFORMATION:

o Relevant Degree level preferred, in Advertising or Marketing a plus
o 4+ years media planning experience required, would consider exceptional candidates with 3+ year

OBJECTIVES OF THE ROLE:

We are looking for an strategic account manager to join us working across some of EssenceMediacom’s most exciting client brands. You will be responsible for developing and overseeing the successful execution and implementation of advertising campaigns across multiple media channels. A key strategic partner to our clients, both locally & globally, you will be collaborating with local client marketing teams and other agency partners (PR, Creative & Digital) to deliver innovative communication solutions, whilst liaising remotely with the EssenceMediacom global teams.
With global & local support, we are looking for a strategic thinker who is able to interpret and deploy media strategies on a local level. The role is very hands-on and you will be required to take ownership of the day-to-day client relationship, managing all client briefs and working with relevant EssenceMediacom teams (implementation planners, digital, social etc.) to deliver outstanding work. You will be required to align and apply insights, channel approach and creative messaging to generate media solutions and present campaign idea’s and results to both the client and wider agency teams.
This is a client centric role so communication skills and an aptitude in client & project management are critical.