Strategic Communications Manager - Agricultural Solutions

at  BASF plc

BASF plc is a subsidiary of BASF SE, marketing a wide range of BASF products in the UK. These include agricultural solutions, automotive refinish paints, acrylic monomers, fine chemicals, intermediate chemicals, speciality chemicals, dispersions, and plastics. The sales centre for BASF plc and the business service functions for all BASF Group companies operating in the UK, are located in Stockport, Greater Manchester, the headquarters of the BASF Group in the UK. BASF plc is an agent for BTC Europe GmbH, our pan-European in-house distributor, focused on speciality chemicals and performance polymers. As well as the headquarters in Stockport, BASF plc has sites in Alfreton, Bradford, Widnes and Bury St Edmunds.

QUALIFICATIONS

• Degree level education or equivalent. Strategic Communications experience working at an agency with progressive clients/industries, or experience in a Strategic Marketing Communications role.
• Proven track record in developing and delivering comprehensive communications strategies across multiple channels – incl. digital, social, advertising, PR, events, video, events etc.
• Experienced in the analysis of market and trend reports and the development of key insights to inform and drive strategic communications.
• Customer-oriented communicator with the ability to design and develop strategic communications across all channels that deliver against objectives.
• Innovative thinker with an entrepreneurial drive to maximise communications opportunities.

ABOUT US

Operating in the UK since 1880, BASF currently has 11 locations across the UK, from Littlehampton on the South Coast of England to Callanish on the Isle of Lewis in Scotland. Our UK headquarters are in Stockport, Greater Manchester and that’s where our sales and services teams are based. From our six manufacturing sites across the UK, we supply raw materials to most industries including agriculture, automotive, chemicals, construction, energy and pharmaceuticals. You can find out a bit more about where over 700 people from our amazing BASF team work here https://www.basf.com/gb/en/who-we-are/BASF-in-the-United-Kingdo

As Strategic Communications Manager you will:

• Support the creation of an integrated communications strategy that aligns with business goals, encompassing brand, digital, PR, and other channels.
• Collaborate with internal stakeholders to define communication objectives, target audiences, and key performance indicators (KPIs) for campaign success.
• Represent the UK & Ireland in the European online community, sharing best practices and leveraging opportunities from other regions.
• Monitor industry trends and incorporate the latest tools and techniques to continuously evolve the communications strategy.
• Develop and execute cross-channel campaigns to enhance awareness, sentiment, and engagement around the BASF brand and its key initiatives.
• Establish and maintain media relationships, oversee PR material distribution, and ensure alignment with strategic messaging and company values.