Strategic Marketing Business Partner

at  Schneider Electric

Schneider Electric has an opportunity for a Strategic Marketing Business Partner in our Costa Rica location.
Schneider Electric creates connected technologies that reshape industries, transform cities and enrich lives. Our 135,000+ employees thrive in more than 100 countries. From the simplest of switches to complex operational systems, our technology, software and services improve the way our customers manage and automate their operations. Help us deliver solutions that ensure Life Is On everywhere, for everyone and at every moment.
https://youtu.be/4EtpkB0cuXE

THIS JOB MIGHT BE FOR YOU IF YOU FIT THE FOLLOWING REQUIREMENTS:

Bachelor´s degree/technical degree in marketing or related

• Excellent verbal and written communication skills, proactive.
• Proficient in Microsoft Office suite.
• Excellent organizational skills.
• English Intermediate to advanced level (spoken & written).

We know skills and competencies show up in many different ways and can be based on your life experience. If you do not
necessarily meet all the requirements that are listed, we still encourage you to apply for the position.
Schneider Electric offers a robust benefits package to support our employees such as flexible work arrangements, paid family leave, a culture of wellness, and more great benefits above and beyond a typical employer.
We seek out and reward people for putting the customer first, being disruptive to the status quo, embracing different perspectives, continuously learning, and acting like owners. We’re recognized around the world for welcoming people as they are. We create an inclusive culture where all forms of diversity are seen as a real value for the company. See what our people have to say about working for Schneider Electric.
https://youtu.be/C7sogZ_oQYg

WHAT DO YOU GET TO DO IN THIS POSITION?

The role of the Strategic Marketing Business Partner is to be the marketing lead: researching, developing, and executing go-to-market strategies for assigned BUs segment and sub-segments, capitalizing on growth opportunities for the zone. The role requires analysis and understanding of market conditions, value proposition development and the ability to create marketing communication plans to raise awareness, create demand and generate leads within the target segment(s), with focus on sustainability and digital transformation offers from SE and its associated software brands.

KEY RESPONSIBILITIES:

• Define and deliver the GTM marketing strategy and campaigns.
• Develop segment value prop and messaging, translating research and segment needs into business insights, with in-depth understanding of customers, competitors, solutions, and industries.
• Coordinate and drive the overall landscape messaging and market requirements. Provide strategic direction to creative development, partner with marketing communications to deliver customer-facing programs and sales enablement
• Manage reporting and analytics on all programs to measure success and return on investment.
• Work closely with sales teams, ensuring buy-in and ownership for business development and customer acquisition within the assigned segment. Collaborate with sales to understand ongoing enablement needs and develop sales enablement assets to support the selling process.
• Drive thought leadership, including the development of thought leadership for sales leaders
• Lead marketing communication plans and events and coordinate with global segment marketing and commercial leaders to identify initiatives, portfolio gaps and influence the segment offer roadmap.
• Project Management which includes managing budget and supporting exploration to achieve meaningful and timely outcomes
• Design and implement marketing strategies aligned with business targets and marketing KPIs
• Ensure brand consistency through all marketing channels
• Vision for collaboration and implementation in a zone, cross-country level
  Qualifications
  We know skills and competencies show up in many different ways and can be based on your life experience. If you do not necessarily meet all the requirements that are listed, we still encourage you to apply for the position.