Strategic Marketing Manager - Climate, Commodities & Energy - 12 Month FTC

at  Financial Times

ABOUT US

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

REQUIRED SKILLS / EXPERIENCE

• 4+ years of B2B marketing experience, ideally within the events and/or media industry
• Relationship Focus: Builds positive relationships (internal/external)
• Analytical and questioning mentality
• Very strong copywriting skills
• Technology savvy. Able to quickly adopt and work with new technology solutions

THE ROLE / POSITION OVERVIEW

The heartbeat of FT Live is our strong portfolio of event products and our ability to access, convene and engage the highest quality delegates and speakers. The Strategic Marketing Manager for the Climate, Commodities & Energy portfolio will expand our largest portfolios. They will find new target audiences, understand market and delegate needs, and build inbound and outbound marketing strategies based on this insight.

Success in this role will be defined by several dimensions:

• Defining and implementing the overall marketing strategy for a portfolio of events with an objective to grow sponsorship and delegate revenue, engage existing and attract new audiences
• Continuing to develop the portfolio, to ensure its outstanding position and ability to command premium sponsorship and delegate rates
• Successfully deliver in-person and virtual registration, attendee and delegate revenue target