Strategic Revenue Management Analyst

at  Mars

JOB DESCRIPTION:

This position provides support to the SRM team and wider One Demand function. The role is designed to ensure that Mars Pet Nutrition (MPN) SRM maintains its focus on driving Value creation within the local market, supporting the development of all associates on SRM capabilities and providing a key point of contact for supporting SRM’s Value Strategy and Execution.
In this role, you will support the One Demand team in identifying trends, opportunities to formulate action plan recommendations which deliver sustainable, profitable revenue growth for MPN & our customers through consumer, category understanding; leveraging price, pack, mix, promotions & trade investment.
These outcomes are primarily driven through increased trade investment productivity, net price realization and improved mix. Successful execution of the outcomes requires strong collaboration within the Sales function and across the organization due to the multiple touch points of the choices that the team recommends.

• Deployment of portfolio promotional strategy, development of annual trade promotional plans/recommended actions and overall management of the local market trade promotional practice
• Lead the execution and management of agreed trade promotional Strategy for the Brand/Portfolio by:
• Partnering with Head of Revenue Strategy to develop and deploy channel/ pack type trade promotional guidelines for account teams on a periodic basis.
• Partnering closely with KAM Teams to ensure >80% of Trade spend analysed at the program/event level to optimize Trade ROI at the total account/budget level.
• Consolidating and Inputting recommendations to promotional exceptions sign off as part of Pricing Council. Ensuring agreed actions are managed on time in full.
• Lead the execution, planning and management of agreed trade architecture Strategy for Channels through:
• Developing customer margin roadmap alongside Key accounts, S&F & SRM teams, maximizing trade investment productivity to deliver mutual value & profit growth.
• Consolidating trade investment exception recommendations and approvals as part of Pricing Council & S&OP+, ensuring agreed actions are documented & implemented on time in full