Strategist, Global Brand

at  Wikimedia Foundation

SUMMARY

The Wikimedia Foundation (WMF) seeks a high-performing, collaborative and creative brand strategist to help chart the future of one of the world’s most beloved brands: Wikipedia and other Wikimedia projects. Reporting to the Senior Manager, Global Brand, the successful candidate will join the Wikimedia Foundation brand studio, a special creative and strategic team within the Communications team.
Guided by the Wikimedia mission and 2030 strategic direction, you will contribute to projects that future-proof our brands. This will involve developing brand research, platforms and brand guidelines for Foundation teams, partners, and volunteers.

SKILLS AND EXPERIENCE:

• Brand Strategy: Minimum 2 years of relevant experience, with a strong understanding of core brand strategy frameworks (research, data analysis, brief writing, brand positioning). Proven ability to conduct research across audiences, competitors, and the market, translating data into actionable insights for marketing strategies.
• Global Experience: Experience working on global brands in non-US or EU markets. You’ve partnered with diverse vendors and engaged international audiences.
• Collaborative: You thrive in collaborative environments, working effectively in group project scenarios and teams with shared decision-making. You have a proven record of working well across a wide range of disciplines from PR to Product, Design to Donor Relations.
• Inspiring: Ready to guide and support WMF staff, Wikipedia Volunteers and partners through brand development. You provide constructive feedback to agencies and creatives to deliver work in line with our brand guidelines and vision.
• Data-Driven: You are a data-driven performance measurement planner. You can recommend measurement approaches to our data teams, track results, analyse data, and use these findings to optimise future brand efforts.