Strategist, Integrated Marketing

at  Bisk

POSITION OVERVIEW

As an Integrated Marketing Strategist, you will be responsible for creating innovative marketing campaigns and strategies that drive and increase student enrollment. You will collaborate closely with department representatives to build campaigns that engage and connect with prospective students, ultimately contributing to the growth and success of our partner institutions.

Key Responsibilities

• Develop and implement innovative marketing strategies to drive student enrollment, utilizing platforms such as social media, email, digital communities, and influencer marketing.
• Develop strategies that take into account the student journey and the intricate steps leading up to decision-making points.
• Present campaign ideas and progress updates to clients and team members, using data to effectively communicate the rationale behind your strategies.
• Create effective campaign plans that can be documented and assessed throughout the lifecycle of a campaign.
• Manage and collaborate with multiple school partners to ensure campaigns are aligned with their goals and objectives.
• Work with functional teams to coordinate campaign timelines, ensuring clear start and end points.
• Analyze campaign data to make data-driven decisions for future strategies and optimizations.

Success Factors

• Demonstrated ability to increase student enrollment through innovative and engaging campaigns.
• Strong trust and reliance from stakeholders and team members due to effective communication and expertise.
• Timely and efficient execution of campaigns and processes showcasing exceptional organizational and leadership skills.

• Develop and implement innovative marketing strategies to drive student enrollment, utilizing platforms such as social media, email, digital communities, and influencer marketing.
• Develop strategies that take into account the student journey and the intricate steps leading up to decision-making points.
• Present campaign ideas and progress updates to clients and team members, using data to effectively communicate the rationale behind your strategies.
• Create effective campaign plans that can be documented and assessed throughout the lifecycle of a campaign.
• Manage and collaborate with multiple school partners to ensure campaigns are aligned with their goals and objectives.
• Work with functional teams to coordinate campaign timelines, ensuring clear start and end points.
• Analyze campaign data to make data-driven decisions for future strategies and optimizations