Strategist (Marketing / Advertising)

at  Funday

OH, HELLO THERE MASTER OF STRATEGERY

Funday is a full service agency made up of people who are friendly and hardworking in equal measure. Inspired by an unrelenting belief that having fun is integral to creativity, we like to say we’re all about fun and brains. You know, that sweet spot between where pretty and performance meet and where insight and imagination produce the entirely unexpected? That’s where we thrive.

• Collaborate with internal teams to perform quantitative and qualitative research
• Collaborate to monitor social listening and web analytics reports
• Synthesize research, uncover insights, and write creative briefings for clients and team, to guide the team in the right direction
• Perform detailed research into our clients, their industries, and their competitors across markets
• Deconstruct competitive best practices in digital marketing, and create benchmarks
• Conduct digital ecosystem audits to map a brand’s online presence and assess the effectiveness of each touchpoint
• Identify opportunities for clients to use digital technology to enhance their overall digital presence and online marketing mix
• Work across multidisciplinary teams to implement and manage digital strategies
• Recommend, plan, coordinate, and execute pertinent research and analysis activities, including sector analyses, competitive benchmarking studies, qualitative and consumer research, requirements-gathering sessions, and stakeholder interviews
• Synthesize and communicate the results of research to clients and project teams
• Provide insight and perspective on the client’s strategic direction
• Collaborate with the team on overall strategy development
• Define measurement strategies for strategy development and site or program optimization
• Demonstrate the value of integrating strategy services into client engagements
• Provide thought leadership to colleagues and projects in a range of subjects, including requirements-gathering, consumer research and insight, site measurement and marketing, and strategic planning