Strategy Director

at  Publicis Media

Company Description
Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Job Description
The Strategy Director is a senior role in the team to drive growth, innovation and transformation based on deep understanding of client category needs and human insights.
We are looking for a seasoned strategy expert who is adept in understanding how brands win in the platform world. You’ll be amazing at weaving together client- and pitching-winning media strategies, demonstrating an intimate understanding of how consumers interact with channels, digital publisher and engagement platforms. You’ll join the strategy Communications Practice, with outputs that blend Digitas capabilities to deliver integrated platform ideas and connected campaigns. The successful candidate will therefore possess a broad spectrum of experience in communications, media and engagement strategy.
The Strategy Director is a 360° thinker and effectiveness champion, who focuses on how to most effectively solve clients’ business challenges through an orchestrated system of paid, owned and earned touchpoints. The Power of One approach is collegiate and thrives on diversity; Strategists work with client leads, planners, creatives, data scientists, experience designers and solution consultants. At the inter-section of technology, data and creativity we believe we can offer more meaningful connected experiences between brands and people.
You will unlock growth opportunities and create industry-inspiring innovative executions. You will empower interdisciplinary teams to lead ideas into new non-traditional connection points while balancing needs for traditional media, where the target audience, brand and the idea intersect to create the greatest impact, especially across APAC.

QUALIFICATIONS

• 8+ years of relevant agency and strategic experience, of which at least 4 years should be in media and communications strategy – brand-side experience will also be considered.
• Exposure to a variety of industry verticals with depth and breadth of expertise in one or two categories.
• A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools to uncover the data and insights that drive strategic communications planning and implementation.
• A connections strategist with working knowledge of cross-channel POE media, who is adept at innovative channel selection and role definition to create the synergy between conceptual ideas, segmentation models and the possibilities of execution.
• Creative problem-solving skills, both on a conceptual level in defining the tension and strategic vision, and a practical level in shaping scopes, plans and operations.
• An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change.
• Bachelor’s degree or equivalent

• Analyzing a variety of data-centric resources to develop multi-faceted insights into consumers’ media consumption and audience development that fuels decision-making and guides the development of a coherent and effective media plan.
• Applying extensive platform expertise spanning publishers, mobile, social, native, entertainment (etc) to map consumer experience journeys and identify high impact moments for brands to connect through media-fuelled creativity.
• Crafting stories based on how consumers are interacting with their devices and other technology to reveal how brands can better connect with their consumers
• Translating top-down global strategies to consider regional nuances, as well as defining bottoms-up approaches and playbooks that influence global go-to-market.
• Partnering with relationship leads, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartly-mapped marketing tactics that deliver on stated goals.
• Supporting the performance manager with media planning outputs, ensuring they align with strategic recommendations and represent consistently high standards
• Actively engaging with the Singapore strategy community, forming initiatives to develop, products, IP, skills and knowledge.
• Supporting recruitment activities within strategy aligned to the business plan.