Strategy Manager, Licensing & Retail

at  CocaCola

This role is responsible for supporting Licensing & Retail (L&R) strategic business planning, facilitating the design prioritization process, and leading prioritized projects, as determined by key stakeholders.

REQUIREMENTS

• Strong project management capabilities
• Ability to consolidate detailed information into digestible higher level strategic direction
• Excellent influencing, collaboration and relationship-building skills
• Strong communication skills (written, oral, and presentation)
• High-level of flexibility and ability to self-manage including tolerance for last minute changes
• Analytical skills (e.g., ability to synthesize information)
• Ability to thrive in a team environment
• High attention to accuracy and detail
• Proficiency in Microsoft Office Suite
• Successful performance record
• MBA preferred
• Minimum of 5 years of relevant work experience

EXPERIENCES

• Leading cross functional projects
• Complex project management and problem solving
• Working with design briefs and design operations and prioritization
• Synthesizing insights from consumer data, industry trend and qualitative and quantitative research to drive concept development and business results
• Experience working with brand marketing teams
• Agency RFP development preferred
• Licensing and retail industry experience preferred
• Collaborate with Business Process and Operations Director to facilitate asset approval process.

SKILLS:

Communication; Cross-Functional Teamwork; Relationship Building; Waterfall Project Management; Influencing; Problem Solving; Self-Management; Teamwork; Analytical Decision Making; Adaptability
Pay Range:$97,300 - $119,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target

• Strategic Business Planning:
• With Sr. Director of Strategy and Operations and Sr. Strategy Manager, lead cross-functional efforts to develop L&R’s overall growth strategies with leadership team
• Support development of the yearly strategic prioritization roadmap, tracking tools, and project timelines
• Strategy development includes but not limited to new retail concepts and development, channel and geographic expansion, L&R collaboration with brand marketing activations, and product and key category strategic growth plans
• Assist with implementation of prioritized strategic initiatives to expand brand presence in new and existing markets. Understand category and brand strategies and identify opportunities to improve L&R strategic alignment with brand teams
• Conduct secondary market research including market trends, consumer behavior, global industry/category benchmarking and competitive landscape to support L&R strategic plan and new concept development.
• Design Prioritization Process:
• Partner with design and L&R stakeholders to ensure design briefs are aligned with team objectives and clearly articulate business requirements.
• Receive project briefs and review with Sr. Director of Design for resource allocation and strategic alignment.
• Manage design prioritization meeting with Sr. Director of Design and L&R Leadership.
• Collaborate with Business Process and Operations Director to design asset approval process.
• Project Management:
• Lead and/or support prioritized projects, including leading cross-functional project teams. Demonstrate strong project management and problem- solving skills.
• Support the development of L&R communication materials, including team onboarding tools, strategic plan documents, and general L&R updates.
• Support strategic development and execution of key internal (quarterly townhall) and external meetings (annual licensing show and summit).