Stratgeic Marketing Business Partner

at  Creditsafe

STRATGEIC MARKETING BUSINESS PARTNER

Job Title: Stratgeic Marketing Business Partner
Location: Cardiff,
Department: Marketing
Join the Marketing team now, as a Strategic Marketing Business Partner.

OVERVIEW OF THE ROLE:

We are looking for a dynamic and strategic marketing professional to join our team as a Strategic Marketing Business Partner. This role will support local marketing teams across Creditsafe entities, championing a new marketing approach focused on penetrating the mid to high-end market segment. You’ll drive the implementation of our STAR strategy from a marketing perspective, develop Account-Based Marketing (ABM) campaigns, and create targeted strategies for specific industry verticals.
You will work closely with the Business Strategic Sales Partner, ensuring effective collaboration to deliver a unified sales and marketing plan that supports the STAR initiative and helps achieve our revenue targets.

WHAT YOU’LL BE DOING:

• Develop & Implement ABM Strategies: Partner with local marketing leaders to roll out an account-based marketing approach, targeting mid to high-end clients, STAR prospects, and named accounts. Help drive new client acquisition and revenue growth from existing clients.
• Multi-Channel Campaign Creation: Design and develop global ABM campaigns, creating engaging content for Enterprise prospects, STAR accounts, and target verticals. Craft collateral including articles, reports, webinars, social media posts, ads, videos, and emails that can be easily localised and executed by different entities.
• Vertical Marketing Focus: Utilise internal data and insights to assess Creditsafe’s best-fit sectors. Work with PowerBI experts to generate reports showing key metrics across sectors, defining strategic focuses for Creditsafe both globally and locally.
• Sales Enablement & Training: Compile research and insights into Sales Enablement Packs and organize sessions to share findings. Create battlecards highlighting our strengths against competitors and inform product development teams about key market needs.
• Collaboration with Product Marketing: Develop customer-facing assets to support sales, including landing pages, one-pagers, and presentations aimed at mid to high-end enterprises. Collaborate with Product Marketing and GTM teams to ensure cohesive messaging.
• Reporting & Analytics: Work with the digital marketing team to set up reporting in Adobe Analytics and Marketo. Track campaign performance and measure the direct impact on revenue and KPIs.
• Entity Relationship Management: Foster strategic relationships with local marketing teams, ensuring the global marketing strategies are effectively localized and executed. Support initiatives such as STAR adoption, global campaigns, ABM strategies, and vertical analysis.