Student Recruitment Marketing Manager

at  University of York

DEPARTMENT

The School for Business & Society (SBS) will be at the forefront of the University of York’s Strategy for Public Good. It is an interdisciplinary school with a shared purpose. Combining the collective strengths from the former University of York Management School and the Department of Social Policy & Social Work provides a unique opportunity, working collectively with sta¿ and students and our partners to pioneer impactful interdisciplinary research and teaching for public good, delivering inclusive growth. Fusing of our disciplines together provides a unique intellectual opportunity to tackle shared grand challenges.

SKILLS, EXPERIENCE AND QUALIFICATIONS

• Experience in market planning and implementation
• Thrive in fast-paced environments and relish cross-function and collaborative working and managing multiple stakeholders.
• You will have experience in managing and prioritising a varied workload whilst working accurately under pressure.
• You will have experience of and enjoy working across all channels within the full marketing mix in order to create impactful marketing and conversion outcomes.
• Line management experience
• Taking ownership for / Hold a significant role in the delivery of distinct pieces of work e.g. leading a project
• Gather, analyse, interpret and report complex data/information
• Use digital technologies including Google applications and/or Microsoft Office
• Communicate effectively in verbal and written formats, including the use of a variety of digital tools
  Interview date: To be confirmed
  For informal enquiries: Sofia Costa (sofia.costa@york.ac.uk)
  The University strives to be diverse and inclusive – a place where we can ALL be ourselves.
  We particularly encourage applications from people who identify as Black, Asian or from a Minority Ethnic background, who are underrepresented at the University.
  We offer family friendly, flexible working arrangements, with forums and inclusive facilities to support our staff. #EqualityatYork

This is a part-time role at 0.8 FTE in the Faculty of Social Sciences (based in the School of Business and Society). The School Marketing Manager reports directly to the Head of Faculty Marketing and Recruitment, (Social Sciences), who is part of the External Relations Directorate, whilst being based in the School of Business and Society. This approach gives you the best of both worlds- an inspiring academic environment and the professional expertise of working in a specialist marketing spoke community. In addition to colleagues within their own team, the post holder is expected to have regular interactions with various central ‘hub’ teams and academic stakeholders, collaborating with recruitment, admissions, digital, media, and communications teams across External Relations, Marketing, Recruitment, Admissions and Outreach (MRAO), and International Recruitment Partnerships and Mobility (IRPM) to support the University of York’s vision.
In this role, you’ll be responsible for primarily developing and executing localised marketing and conversion strategies for the School. You will manage the School’s Digital and Social media Coordinator and collectively deliver a wide range of marketing and conversion activities from lead generation campaigns, recruitment events, brand management, and conversion activity to social media and brand awareness activity. The Faculty of Social Sciences has a strong marketing foundation, and as the Student Recruitment and Marketing Manager, you’ll enhance our efforts with your leadership, critical thinking, and communication skills.