Student Recruitment Officer

at  Durham College

ABOUT DURHAM COLLEGE:

Durham College (DC) is a leading post-secondary institution that supports students to develop career-ready skills for the ever-changing job market. With a focus on experiential learning, led by expert faculty, through field placements, applied research, co-ops and other hands-on opportunities, DC grads are known for having the skills and knowledge they need to adapt to the ever-changing workforce.
A leader in innovative teaching and learning, Durham College offers a wide range of market-driven programs across multiple disciplines, including culinary management, farming and horticulture, business, IT, construction and trades, science and technology, health care, engineering, social and community services, media, art and design. Our modern campuses in Oshawa and Whitby offer 145 programs – including six honours bachelor’s degrees and 11 apprenticeship programs – to more than 13,700 full-time post-secondary and 2,300 apprenticeship students. In addition, more than 14,600 students participate in professional and part-time learning. More than 110,500 alumni represent the college, both locally and around the world.
A forward-looking organization committed to collaboration, innovation and sustainability, Durham College is ranked annually as one of the GTA’s Top 100 employers and one of Canada’s Greenest Employers and has been recognized as a Top 50 Research College in Canada, 10 times. DC has an estimated annual economic impact of more than $913 million on Durham Region and is proud to be an active and engaged member of the communities we serve by contributing resources and expertise to enhance social and economic well-being through partnerships, investments and collaboration.

QUALIFICATIONS:

• Two-year diploma in sales, marketing, public relations, business, advertising, employment counselling or other related fields.
• 2Minimum of two years’ experience demonstrating excellent customer service, oral and public speaking skills and superior writing ability.
• Tact, integrity, diplomacy and ability to maintain confidentiality.
• Confident, personable and able to engage with customers effectively.
• Strong interpersonal, problem solving, decision-making and leadership skills.
• Strong technical multi-media skills including Power Point or other presentation software.
• Ability to work independently with excellent organizational and time management skills.
• Demonstrated ability to work successfully as part of a team.
• Must be able to complete evening and/or weekend work.
• A valid G driver’s license in good standing is mandatory.
  Required Skills
  Hourly rate: $28.00 per hour
  Required Experience
  Hours: 35 hours per week. Some evening and weekend work will be required

Reporting to the Manager Student Recruitment the duties of the Recruitment Officer are to promote full-time Durham College programs to prospective domestic students. Participate in and conduct a comprehensive student recruiting program to increase applicant market-share and to meet college enrolment targets. This would include participating in student recruitment activities to connect with a variety of audiences including prospective students, parents, guidance counsellors, teachers and community agencies, maintaining and presenting up-to-date knowledge of the programs and services of the college. The Student Recruitment Officer will represent Durham College in a range of internal and external in-person and virtual activities including high school presentations, community events, education and career fairs, open houses, etc. to raise awareness of Durham College’s full-time program offerings while providing exemplary customer service. The primary goal of the Recruitment officer is to ensure that Durham College meets its enrolment targets by generating a strong applicant pool of qualified students.

• Develop and execute a comprehensive student recruitment program to grow domestic enrolment while promoting 145+ full-time programs to a diverse range of prospective students including those direct from high school and mature adult learners.
• Provide program, admissions and services information to a diverse range of prospective students including those from high schools and mature adult learners.
• Provide expert product knowledge while maintaining existing and developing new relationships with school contacts including guidance counsellors and teachers.
• Organize and participate in system-wide external recruiting activities in Ontario such as College Information Program (CIP), including making all travel arrangements during this time for rental vehicles, and accommodations.
• Provide basic academic counselling and advises prospective students on program choices and the admissions process.
• Conduct follow-up visits to key feeder schools to meet with applicants and generate leads and confirmations to programs.
• Participate in on-campus college events such as secondary school visits, program information nights and open houses where you will advise prospective students, applicants, parents and guidance counselors.
• Maintain knowledge of college programs by liaising with student recruitment team colleagues, Executive Deans, Associate Deans, Program Coordinators, Administrative Coordinators, Student Advisors and attend meetings as required.
• Develop and conduct community presentations for student recruitment purposes, as requested by secondary schools and special interest groups.
• Liaising with secondary school and community agency stakeholders to maintain relationships and provide information sessions and promotional materials to support to their students and clients.
• Respond to customer inquiries via live chat, email, and telephone calls in a timely and professional manner.
• Conduct campus tours with prospective students and parents while promoting full-time college programs.
• Collect prospect student leads that will be captured in the Customer Relationship Management (CRM) tool.
• Follow up with prospective student leads that you generate during student recruitment activities, this may be via email or phone.
• Lifting boxes of up to 40 lb containing promotional materials and display containers up to 50 lbs.