Subscriptions Marketing Manager

at  William Reed Ltd

WHO WE ARE

We are William Reed.
We are the leading expert in the global Food & Drink industry.
From manufacturing through to retail and hospitality – we provide the inspiration, insight and connections to power our customers’ success.
We have offices in Gatwick and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our Crawley office and to work remotely for the rest of the week. The successful candidate will also be required to work from the London office occasionally.

• Planning and implementing effective, targeted integrated marketing campaigns that drive leads and gain subscribers. Utilising the full suite of marketing channels including social media, email marketing, websites, paid media, partnerships etc.
• Project management of the creation of a suite of marketing collateral, including digital, print and video assets. Actively monitoring the brand identity and tone of voice, curating and creating copy, and briefing collateral into design teams.
• Tracking, monitoring and assessing performance of all marketing activities; developing and maintaining full campaign reporting with ROI and other KPIs.
• Working with Marketo/Adobe Campaign to execute digital marketing campaigns.
• Developing online entry points to attract new customers, leading to conversion.
• Working on Salesforce and Pardot to maximise corporate subscriber growth.
• Managing relationships with agents, agencies, and designers.
• Collaborating with other departments such as editorial, digital development, adops and commercial teams.
• Researching new digital marketing techniques and technologies and advise on best practice and KPIs.