Supervisor, Integrated Media Planning

at  Questrade Financial Group

Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.
We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.
This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at Questrade.
We’re looking for our next Supervisor, Integrated Media Planning. Could It Be You?
Step into the realm of digital marketing mastery and become the Supervisor, Integrated Media Planning, where you will orchestrate a symphony of strategies to captivate and convert countless new customers. As a visionary leader, you will ignite the digital landscape with innovative campaigns that seamlessly weave through paid channels and ignite a harmonious synergy with all marketing touchpoints.
Your mission will extend far beyond crafting brilliant strategies. You will be the conduit of knowledge, sharing insights and empowering stakeholders to make informed decisions. Operational excellence will be your hallmark as you ensure flawless campaign launches, monitor performance with precision, and steer the course towards exceeding business goals.
In this dynamic role, you will collaborate with marketing’s finest minds to fuse media, creativity, and customer experiences into an unforgettable symphony. Together, you will orchestrate a digital masterpiece that will elevate your brand and leave an enduring impact on the market.
Need more details? Keep reading…

Media Strategy (Inclusive of both offline and online)

• Define & implement a holistic strategy encompassing all paid channels, with a digital-forward focus
• Translate marketing and business goals to actionable media campaigns with a focus on overall lead acquisition and efficiency
• Align with Marketing Strategy, Brand, and Product on which campaigns are considered high priority.
• Work closely with internal teams to integrate and execute paid media strategies (e.g. search, social, programmatic).
• Overall optimization across channels to ensure dollars are being spent in an efficient manner
• Analyze business and campaign results across channels and report on performance, actionable insights & learnings to all shareholders on a timely basis
• Manage the Media Budget and Media Plans to support in decisions around tactics and budget allocation to drive acquisition
• Analyze and identify trends, formulate insight, conclusions and recommendations to drive continuous improvement in our acquisition efforts
• Monitor the competitive and technology landscape to provide regular recommendations on media trends and capabilities, and ensure continued innovation of capabilities at Questrade
• Work closely with internal stakeholders to ensure all objectives are being met and transparency is available for all current projects
• Work closely with external partners and vendors to form strong relationships, stay up-to-date on latest product offerings and insights, and leverage all channels to drive incremental acquisition outcomes

Digital Media Operations

• Responsible for roadmap definition, administration, and operation of digital media platforms
• Define marketing audiences and strategies on how to reach them through the paid media ecosystem
• Perform QA of digital assets prior to launch, including display and video content and 3rd party ad tags and pixels.
• Develop testing/optimization strategy, process, and schedule

Data & Analytics

• Defines, drives, and leverages data and analytics to optimize media performance across Questrade’s acquisition channels
• Monitor attribution and analytics, with a focus on CPL, Reach, & Engagement
• Support in the development of the measurement strategy of digital media campaigns across relevant platforms and channels
• Support in the development of tagging specifications to support digital media measurement and optimization strategies
• Maintain regular reports and KPI dashboards for both marketing team, and executives to track performance towards set targets and objectives

Q.com Evolution

• Work closely with website teams to ensure customer journey is seamless from off-site to on-site
• Identify any areas which can be added to Q.com to help the consumer journey be more seamless from off-site media
• Identify different needs and paths for different digital audiences and ensure content exists on Q.com to satisfy needs of paid digital audiences

So are YOU our next Supervisor, Integrated Media Planning? You are, if you have…

• 4-6 years of digital planning experience at a media agency or marketing acquisition strategy role
• Clear understanding of all different media channels, with a primary focus on digital channels, and their role in the consumer journey
• Experience in developing strategies for digital campaigns which are a part of bigger multi-channel initiatives
• Ability to think strategically and drive solid results to grow the business
• Strong data analytics and strategy background
• Ability to identify, document and communicate insights and recommendations
• Hands on experience in marketing project management
• Take ownership of tasks and drive projects through to completion
• Reliable self-starter with attention to detail and passion for quality
• Strong interpersonal, problem-solving and decision-making skills
• Have an insatiable curiosity and a constant drive to learn and improve
• Up to date with all emerging digital trends and issues
• Previous experience in financial services
• Worked on large marketing accounts with multiple LOB
• Ad Operations Skills - tagging, troubleshooting, etc.
• Experience with digital media buying platforms
• Experience with site analytics tools
• Experience with media and consumer research platforms and tools

Please refer the Job description for details