SVP, Research, Insights & Planning, the Americas

at  MasterCard

Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a
culture of inclusion
for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Title and Summary
SVP, Research, Insights & Planning, the Americas

Overview

• The Americas Region Research, Insights & Planning team is focused on identifying opportunities and minimizing risks for the Americas Marketing and Communications team through market research, insights, analytics & measurement, and planning disciplines.
• The specific role of the Senior Vice President, Research & Insights on the team will be to lead the research and insights discipline for the Americas region and advance it to a foresight powerhouse. This role leads insights/trend spotting, consumer mapping, behavioral economics, macroeconomics, analytics/measurement/reporting and annual strategic planning.
• The role reports into the Executive Vice President, Marketing & Communications, Americas

And dual reports into the Executive Vice President, Marketing and Communications for Latin America and the Caribbean

• The role works closely with our Product teams to develop CVPs, do segmentation and provide custom research to help us support existing client needs, and win new business. Storytelling in RFPs is a critical aspect of this role.
• The role works directly with client product and marketing teams in helping launch new products, expand into new segments, market entry, CVP development and benefits planning.

About You

• Do you like connecting the dots from different sources and creating compelling stories or actionable patterns out of data?
• Do you like identifying nuggets in the data to understand the “why” and make the connections to the “so what” in order to make a positive impact on the business?
• Are you at the forefront of research, insights and industry trends?
• Are you intrigued and curious about modern, cutting-edge research capabilities and have brought those forward in your organization?
• Are you comfortable with being the voice of Mastercard’s point of view and thought leadership at industry conferences, customer events, media etc?

Role

Insights/Trend Spotting

• Lead on defining rich insights, trends and new innovations that help advance our brand’s competitive positioning, create relevance among the future consumer and help garner earned attention.
• Leverage insights with new and existing customers to win business. Help shape brand story, CVPs, Benefits etc.

Thought Leadership

• Combine research results with other information sources to generate thought leadership content, tell a compelling story and provide context, hypotheses and the “so what” for the business with actionable recommendations. Package thought leadership content into formats that can be shared in both internally and externally facing engagements.
• Present findings across the Americas to clients, media and industry bodies.

Consumer Mapping and Behavioral Economics

• Analyze consumer and market trends to understand key perceptions, motivations and drivers of consumer dynamics.
• Measure an optimize campaigns and CVPs to help strengthen them in real time.

Annual Strategic Planning

• Create a framework for the annual planning process across the region and lead the process for North America, including identifying strategic insights and trends that guide the framework and managing the teams to create one cohesive story.
• Set up, own and drive the innovation agenda for the research and insights practice across the Americas.

Analytics/Measurement/Reporting

• Drive a thorough understanding of brand studies, measurements and criteria that would influence brand strategies and marketing plans.

All About You

• Experience with future casting and thought leadership research and insights senior roles, ideally across the Americas region.
• Ability to ideate around big ideas, connecting research insights with consumer/market trends, finance, brand, to develop hypotheses.
• Ability to work collaboratively across multiple groups, at times with sense of urgency and agility.
• Strong data packaging and storytelling skills.
• Strong verbal and written presentation skills, with executive presence, both internal in Mastercard and external with customers (issuers, merchants, other).
• English and Spanish bilingual preferred.

Pay Ranges:
Purchase, New York: $220,000- $400,000
Mastercard is an inclusive equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines