Team Lead App Marketing (m/f/d)

at  Redcare Pharmacy

At Redcare Pharmacy, we’re not just Europe’s premier one-stop e-pharmacy and health marketplace. We’re a team of dedicated professionals, committed to innovation, growth, and above all, the wellness of our customers. As part of our ongoing strategic development, we are seeking a dynamic and committed Teamlead App Marketing (m/f/d). This leadership role will be at the forefront of shaping our app marketing initiatives in 6 countries.
If you are enthusiastic about playing a pivotal role in developing and executing strategic marketing plans to increase user acquisition, engagement and retention of our mobile apps, then we invite you to explore this exciting opportunity with us. Join us, and be part of our journey to redefine the e-pharmacy landscape in Europe.

About the role

• Lead App Marketing Initiatives: Oversee and manage our App Marketing efforts across six countries, ensuring strategic alignment and execution
• Growth Strategy Development: Craft and implement comprehensive plans to expand our active app user base through mobile web-to-app marketing and paid acquisition channels such as Apple Search Ads, Google AdWords, and Meta
• Engagement and Retention: Enhance app engagement by designing and executing tailored CRM activities, app-specific promotions, and retargeting campaigns
• App Store Optimization: Take ownership of our app store pages, employing App Store Optimization (ASO) techniques to drive increased traffic and visibility
• Agency Collaboration: Direct and coordinate with external agencies to achieve our app marketing goals
• Cross-Functional Collaboration: Foster and maintain strong, trust-based relationships with key app stakeholders, including teams from product, CRM, customer acquisition, creative, and analytics
• Team Building: Establish and lead a future app marketing team

About you

• You have demonstrated expertise in app marketing with several years of relevant experience
• You would describe yourself as a “self-starter”, with a drive to elevate our app marketing efforts to new heights
• Your actions are driven by a strong customer focus as well as a data-driven approach
• You like to take ownership and are capable of successfully leading cross-functional projects
• You are fluent in English, other language skills like German, French or Italian would be a plus
• You can work remotely a lot if you like, but you are willing to meet in our Cologne office once a month

About your benefits

• Flexible working hours
• Remote flexibility within Germany and for up to 20 days a year within the EU
• 30 vacation days
• Professional growth. In-house and external trainings. You are free to shape the content and structure of your professional growth plans
• Deutschland Ticket
• Regular team & company events
• Urban Sports Club Membership
• Access to mental health platform Likeminded
• Company pension plan

• Lead App Marketing Initiatives: Oversee and manage our App Marketing efforts across six countries, ensuring strategic alignment and execution
• Growth Strategy Development: Craft and implement comprehensive plans to expand our active app user base through mobile web-to-app marketing and paid acquisition channels such as Apple Search Ads, Google AdWords, and Meta
• Engagement and Retention: Enhance app engagement by designing and executing tailored CRM activities, app-specific promotions, and retargeting campaigns
• App Store Optimization: Take ownership of our app store pages, employing App Store Optimization (ASO) techniques to drive increased traffic and visibility
• Agency Collaboration: Direct and coordinate with external agencies to achieve our app marketing goals
• Cross-Functional Collaboration: Foster and maintain strong, trust-based relationships with key app stakeholders, including teams from product, CRM, customer acquisition, creative, and analytics
• Team Building: Establish and lead a future app marketing tea