Team Lead CRM - Newsletter Marketing (m/f/d)

at  Flaconi GmbH

INTRODUCTION SENTENCE

At flaconi, we believe that diversity fuels creativity, innovation and growth. It thrives in all its forms of beauty. Our team is a mosaic of individuals from different backgrounds, cultures and life journeys, all united by a shared passion for beauty. Our commitment is grounded in our core values, particularly #trustinpeople. We hold ourselves accountable for creating an environment where every employee feels honestly valued, heard and empowered to contribute their unique perspectives to foster belonging.
We’re seeking an experienced CRM professional to lead a dynamic team of five passionate CRM managers as well as to drive our international newsletter growth strategy. Reporting directly to our Head of CRM, you will play a pivotal role in shaping our customer communication, optimizing performance, and fostering a high-performing team culture. If you’re passionate about CRM and have a proven track record in leading successful campaigns, this role is for you!

YOUR ESSENTIAL EXPERIENCE AND EDUCATION

• Profound experience in CRM with a strong focus on performance as well as creativity and experience in a leadership role
• Fluent skills in English and German paired with strong communication and stakeholder management skills
• In-depth knowledge of driving engagement, sales and growth within newsletter marketing
• Extensive experience in managing newsletter campaigns with a focus on mobile optimization and scalability
• Proven success in audience building, A/Btesting and performance analysis
• Experience with CRM systems and ESPs e.g. Emarsys, Braze, Salesforce in a dynamic and digital environment
• Strong leadership abilities, with experience in team management and development and a hands-on mentality

• Your core tasks will include increasing flaconis CRM newsletter growth in all international markets by monitoring campaign performance on a daily basis and ensuring that targets are met
• Further developing our holistic newsletter strategy based on customer and business requirements to increase engagement, sales and customer retention is also one of your tasks
• Planning, managing and improving customer communication is one of your top priorities
• Leading, mentoring, and developing the CRM newsletter team, fostering a collaborative and high performance culture
• Ensuring effective project management and organization within the team to meet deadlines and achieve goals as well as ensure effective collaboration with stakeholders