Team Lead Digital Marketing Manager Market DACH-(f/m/d)

at  HolidayPirates Group

AHOY MATE!

We are on the hunt for a Team Lead Digital Marketing Manager to join us at our HQ in Berlin. Our Digital Marketing team is dedicated to crafting and executing strategic campaigns that drive growth and engagement across the DACH region. We are seeking a skilled Team Lead & Project Manager to oversee our digital marketing initiatives.
Headquartered in Berlin, with a hybrid workplace policy, you will be part of our Marketing team and report directly to the Head of DACH Market

YOUR TREASURE OF EXPERIENCE

• 3-5 years of experience independently leading social media teams that drive business results across multiple platforms (Facebook, Instagram, Pinterest, YouTube, TikTok etc.).
• Consistent record of creating innovative story-telling and engagement approaches
• Extensive knowledge of the social landscape with a passion for creating out of the box ideas and creative concepts to drive reach, traffic, and conversions
• Experienced in producing inspiring video content for TikTok and Instagram
• Successfully developed social media channels from scratch.
• Excellent communication skills
• Able to achieve results while working independently/remotely
• Team player feeling comfortable to work hands-on taking over team and/or project responsibilities
• Comfortable working with figures and making insightful analytical connections
• Very good knowledge of spoken and written German and English
• Passionate about Travel, just as we are
• Additional anchors: Google Analytics and Canva

ABOUT US

HolidayPirates is one of the most popular online travel companies in Europe. We believe in unlocking people’s desire to travel and explore the world so we’ve made it our mission to offer our users the very best travel deals. We do this by delivering a blend of human-curated content and deals discovered by our algorithm.
Since our inception in 2012, we’ve established ourselves as the preferred portal for millions of explorers and holiday makers the world over. As a result of this success, the team is steadily growing and we’re very much looking forward to welcoming you aboard to make more travel dreams a reality.
HolidayPirates Group now operates in 10 markets and 7 different languages across Germany, Austria, Switzerland, United Kingdom, USA, France, Italy, Spain, Poland, and the Netherlands. The company currently employs around 160 crew members, 120 of which are based at our Berlin Headquarters.
We are Equal Opportunity Employer.
We hire regardless of age, gender, religion, community or ethnicity.
For that reason, we value applications that focus on skills and experience rather than age, gender, marital status, or appearance. At Holiday Pirates, we are committed to diversity and inclusion, ensuring that all applicants are considered based on their unique qualifications and potential contributions to our team. We also appreciate a touch of fun and creativity, so feel free to apply in a pirate costume!

• Work closely with the Head of Market DACH and the marketing strategy department to develop and execute our social media strategy.
• Stay updated with the social media landscape, identifying insights and opportunities to keep us at the forefront of our B2C audiences.
• Develop and create social media video content, e.g., reels and TikTok’s, with the team.
• Ensure overall social media content quality, including copy, images, and storytelling.
• Expand existing social media channels like Instagram and TikTok, and maintain Facebook.
• Draft inspiring briefs, lead creative ideation processes, and work on go-to-market program plans.
• Identify and define key performance indicators (KPIs) for social media success, and regularly measure and report on these metrics.
• Oversee the DACH social media editorial calendar, campaign execution, daily publishing, and reporting.
• Observe market, competition, and trends in the travel and lifestyle sector to bring new approaches and fresh ideas.
• Draft and implement future influencer marketing strategies in collaboration with the global marketing strategy team.
• Foster a culture of collaboration, working closely with partnerships, sales, product, PR/comms, and marketing strategy teams to support, innovate, and effectively grow our social media ecosystem.
• Ensure all social media activities and content align with brand guidelines and strategic objectives.
• Lead, mentor, and manage a team of social media professionals, overseeing their daily activities to ensure tasks are completed on time and meet quality standards, while collaborating to refine project concepts and ensure alignment with strategic objectives (OKRs)
• Regularly review and provide feedback on team members’ performance, ensuring alignment with strategic objectives.
• Manage the allocation of resources and ensure the team has the necessary tools and support to achieve their goals.
• Attend social media round tables, fairs, or workshops.