COMPANY OVERVIEW

At Motorola Solutions, we’re guided by a shared purpose – helping people be their best in the moments that matter – and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We’re solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That’s mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We’re solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that’s critical to connect those in need with those who can help. The work we do here matters.

JOB DESCRIPTION

Motorola Solutions is looking for an experienced product marketing specialist to manage a portfolio of products, drive creative storytelling of our solutions, and integrate messaging into the organization’s overall objectives for the Global VS&A department. This individual will craft and implement product marketing content focused on promoting and building brand awareness and generating quantifiable demand and increasing MROI.
The Global Product Marketing Specialist is a high-visibility role that works closely with global sales, product management and marketing leadership teams to create an effective communication strategy to support and grow the enterprise and public safety footprint within the Motorola Solutions’ VS&A business. This specialist will serve as a product marketing expert, working closely with key stakeholders to identify marketing campaign goals, coordinate all deliverables, and measure results. This individual should also bring exceptional project management and effective communication skills, ensuring all stakeholders are working together to deliver high-quality content. Communicates and lives by marketing guidelines and brand voice ensuring that marketing and sales enablement tools are shared across the corporation.

Day-to-Day Responsibilities:

• Lead the Pelco Product Marketing team and currently manage up to 2 direct reports; Oversee the individual performance of each team member and provide guidance and instruction on projects and overall Pelco brand strategy; Provide leadership, mentorship, and training for Pelco product marketers and provide training for new team members
• Bring a ‘product perspective’ and influence the overall VS&A product marketing strategy, tone of voice and branding
• Collaborate closely with your product partner and marketing team to create product marketing plans, positioning, messaging, launch and user acquisition strategies
• Oversee day-to-day operations and performance of the Avigilon product marketing team, including delegating tasks to team members and reviewing material
• Actively seek to identify areas for improvement within team members and day-to-day processes
• Together with the product management team, educate and effectively communicate using a storytelling approach by distilling technical product features and capabilities to human speak
• Create engaging and informative content for customers and end-users about the value and benefits of our products through presentations, brochures, sales sheets, videos, website copy, case studies, whitepapers, and social media posts
• Support the development of integrated marketing campaigns and management of tactics promoting products across different digital channels - webinars, industry engagements, and e-books
• Conduct thorough research on competitors and perform market research to develop a deeper understanding of our target customers, key industries, and buyer personas
• Develop content for our website and measure and optimize interest around our products; ensure content is optimized for search engines
• Contribute to our social media channels and ensure product information is fully represented and part of a customer journey
• Collaborate with various global internal stakeholders and external partners to orchestrate thoughtful marketing campaigns that drive brand awareness, accelerate purchase decisions, improve customer loyalty and satisfaction and drive sales
• Work with business stakeholders to identify needs, goals, and requirements to inform recommendations for marketing campaigns
• Function, adapt, and succeed in a constantly changing, fast-paced environment
• Bring a positive attitude and motivation to deliver the highest quality assets
• Respond positively and calmly to shifting priorities, demands and timelines

Qualifications & Skills:

• Bachelor’s degree with 5+ years product marketing experience
• OR 10+ years of product marketing experience
• Proficiency with webinar/online communication tools: On24, WebEx, Zoom Webinar, GoToWebinar, etc.
• Experience within a B2B environment preferred
• Excellent project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment
• High level of initiative, meticulous attention to detail, and excellent follow-up skills
• Strong organizational, presentation, and interpersonal skills
• Exceptional analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Excellent written and oral communications skills, as well as Excel and MS Office expertise
• Ability to build partnerships and effectively establish and maintain relationships with internal and external clients and vendors
• Comfortable interacting with different levels of management and leading cross-functional, cross-regional teams
• Energetic, positive, and a desire to work in a collaborative team environment
• Degree focused in Marketing, Communications, Business, or related field preferred

The base salary range for this role is $110,000 - 130,000 per year.

LI-MM1

BASIC REQUIREMENTS

• Bachelor’s degree with 5+ years product marketing experience
• OR 10+ years of product marketing experience

TRAVEL REQUIREMENTS

10-25%

• Lead the Pelco Product Marketing team and currently manage up to 2 direct reports; Oversee the individual performance of each team member and provide guidance and instruction on projects and overall Pelco brand strategy; Provide leadership, mentorship, and training for Pelco product marketers and provide training for new team members
• Bring a ‘product perspective’ and influence the overall VS&A product marketing strategy, tone of voice and branding
• Collaborate closely with your product partner and marketing team to create product marketing plans, positioning, messaging, launch and user acquisition strategies
• Oversee day-to-day operations and performance of the Avigilon product marketing team, including delegating tasks to team members and reviewing material
• Actively seek to identify areas for improvement within team members and day-to-day processes
• Together with the product management team, educate and effectively communicate using a storytelling approach by distilling technical product features and capabilities to human speak
• Create engaging and informative content for customers and end-users about the value and benefits of our products through presentations, brochures, sales sheets, videos, website copy, case studies, whitepapers, and social media posts
• Support the development of integrated marketing campaigns and management of tactics promoting products across different digital channels - webinars, industry engagements, and e-books
• Conduct thorough research on competitors and perform market research to develop a deeper understanding of our target customers, key industries, and buyer personas
• Develop content for our website and measure and optimize interest around our products; ensure content is optimized for search engines
• Contribute to our social media channels and ensure product information is fully represented and part of a customer journey
• Collaborate with various global internal stakeholders and external partners to orchestrate thoughtful marketing campaigns that drive brand awareness, accelerate purchase decisions, improve customer loyalty and satisfaction and drive sales
• Work with business stakeholders to identify needs, goals, and requirements to inform recommendations for marketing campaigns
• Function, adapt, and succeed in a constantly changing, fast-paced environment
• Bring a positive attitude and motivation to deliver the highest quality assets
• Respond positively and calmly to shifting priorities, demands and timeline