Technical B2B Senior Analyst, Solutions

at  StackAdapt

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
StackAdapt’s Solutions Team focuses on developing and leading strategic business technology initiatives within key business verticals in order to strengthen our suite of programmatic adtech and martech solutions.
The Technical Senior Analyst, Solutions will join the B2B Vertical Team and work on projects and partnerships that will accelerate the development of StackAdapt B2B advertising solutions and bring new innovations to market. Specifically, the Technical Senior Analyst will work on a variety of analytics-focused projects that are critical to StackAdapt’s B2B advertising capabilities. This role will allow you to work with multiple cross-functional leaders spanning Product, Engineering, Sales, Business Analytics and Operations in shaping the future of programmatic solutions.

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• Support the B2B Analytics Lead in executing the technical roadmap for Tier 1 projects, including the development, testing and maintenance of B2B analytics and scoring solutions. These projects are a critical input to various performance marketing solutions we are building ongoing build, maintenance and testing of B2B data model and performance ML solutions

• Collaborate with teams cross-functionally such as Product, Revenue, Product Marketing, Business Intelligence and Data Science to build, test and iterate on B2B analytics projects. Support the Lead in running PoCs and bringing solutions to market
• Troubleshoot technical problems and product bugs (i.e. measurement & reporting discrepancies, data pipeline issues & bugs) by analyzing complex datasets and working with internal technical teams (Data Science, Business Intelligence, Engineering Services, and Performance) to identify root issues and establish a path to resolution
• Support the Lead in working with technical teams to design experiments and validate hypotheses in order to drive marketing performance
• Support the Lead in introducing analytics PoCs with strategic clients; test and successfully validate custom use cases in order to establish a path-to-productization
• Support the B2B Analytics Lead in tracking performance OKRs (ex. data QA benchmarks, measurement accuracy, lower-funnel performance KPIs) to measure the success of technical enhancements
• Support the B2B Program Team in ad-hoc and daily operational tasks which include (but are not limited to) campaign reporting & measurement setup, ad-hoc data analysis and market & competitor research