Technical Lead - AEP Campaign v8 Lead.

at  Atlantis IT group

Role name: Technical Lead
Toronto
Description: - Platform Management: Oversee the implementation, configuration, andoptimization of Adobe Experience Platform, Adobe Journey Optimiser,Workfront, and Adobe Campaign.- Integration Leadership: Lead the integration of marketing technologies withother enterprise systems (Snowflake, SAS Marketing Automation, Analytics).- Team Leadership: Manage and mentor a team of MarTech specialists,developers, and analysts.- Strategy Development: Develop and execute MarTech strategies that alignwith business goals and enhance customer journeys. Have the ability totransform business requirements into technical specifications.Design/architect custom campaign data model based on requirements.Provide in-depth knowledge of solution integration between Campaign-AEM,Campaign-Analytics, Campaign-Target.- Stakeholder Collaboration: Work closely with marketing, IT, and otherbusiness units to understand requirements and deliver effective solutions.- Performance Analysis: Monitor and analyze the performance of marketingtechnologies, identifying opportunities for improvement and implementingsolutions. Be able to provide recommendations on performance considerationfor running large, bulk campaigns. Be familiar with the other marketingautomation platform with experience migrating to Adobe Campaign suite. As aCampaign Architect you will be expected to work with internal stakeholders tounderstand business objectives, define data strategy needs, develop projectscope for performance marketing and analytics programs, and determinemeasurement strategies and reporting/communication protocols. You willdevelop and implement standard digital analytics tools, including AdobeAnalytics and Campaign.
Competencies: Digital : Adobe Campaign
Experience (Years): 8-10
Essential Skills: - Strategic Thinking: Strong strategic planning and execution skills.- Communication: Excellent verbal and written communication skills.- Problem-Solving: Strong analytical and problem-solving abilities.- Customer-Centric: Focus on enhancing customer experience throughtechnology.- Technical Skills: o At least 3 years experience with Architect Adobe Campaign v6/v7/Standard o At least 3 years to have technical hands on experience on theAdobe Campaign o At least 3 years of Integration experience integrating throughAPI/Batch/FDA o At least 2 years hands on experience SQL (Oracle / SQL Server /PostgreSQL) o At least 2 years hands on experience Programming experience(Javascript / Java / VB / C# / PHP) o At least 2 years hands on experience working on Interaction server o At least 2 years hands on experience working on Message Centero Well versed with marketing operations, email deliverability o At least 1- 2 years working experience with other Adobe experienceproducts including Analytics, Audience Manager , Target, RTCDP- Education: Bachelor’s or Master’s degree in Computer Science,Information Technology, Marketing, or a related field.- Experience: Minimum 10 years of experience in MarTech, with at least 5years in a Architect/Lead roles.- Certifications: Relevant technical certifications are preferred.
Desirable Skills: - Certifications: Relevant certifications in Adobe Experience Platform,Adobe Campaign, and other MarTech tools.- Agile Methodologies: Experience working in Agile developmentenvironments.- Marketing Knowledge: Understanding of modern marketing principlesand practices.- Cloud Platforms: Experience with cloud platforms such asSnowflake,AWS, Azure, or Google Cloud.- Technical Skills: o Good to have exposure on Adobe Campaign Standard o Good to have exposure on Adobe Campaign V 8 o Good to have past working experience on Marketo (MarketingAutomation) o Good to have exposure on other campaign platform UNICA, AprimoMarketing Studio, ELOQUA etc o Third party application integration o Experience with multiple delivery platforms such as mobile versusdesktop. o As needed, assist System Specialist in deploying (installing)software solution at client site o Experience in front end technologies, HTML5, JS, Jquery andframework technologies (e.g. Spring / Hibernate/.LESS)o Adobe Workfron

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