Technical SEO Assistant

at  Primark

Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital Specialists in the industry, you’ll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team.
As the Technical SEO Assistant, you will play a crucial role in supporting our SEO team by assisting with the analysis and optimization of our website to improve its technical health, and online visibility, and drive organic traffic.
This position is ideal for someone passionate about SEO, technically inclined, proactive, and eager to learn and grow in a fast-paced environment. To be eligible for this role, you should have a foundational understanding of technical SEO strategies, familiarity with SEO tools, and an interest in problem-solving and web technologies.

WHAT YOU’LL DO:

In your role, you’ll collaborate with different people across a range of skill sets. Here’s a flavour of your day-to-day:

• Support the SEO team in driving the technical SEO roadmap, prioritising key activities in core markets.
• Regularly conduct technical audits to identify and fix issues related to crawl errors, indexability, and site performance.
• Monitor search engine performance for each market and report findings to help improve SEO performance.
• Use tools like Google Search Console, Screaming Frog, and Botify to analyze and document technical issues.
• Assist in optimizing meta tags, alt tags, and structured data to improve page relevance and SERP appearance.

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• 1-2 years’ B2C technical SEO Experience, ideally within the digital/retail space
• Some experience with site crawler tools as well as Google tools such as Google Analytics, Google Search Console
• Excellent planning and organisation skills, ability to multi-task, plan and prioritise work schedule for self and work within agreed timescales.
• Excellent attention to detail and an ability to analyse and interrogate high volumes of data as well as demonstrating an ability to focus on higher level overview.
• Experience developing and nurturing strong and productive working relationship