Territory Sales Manager - Cinema

at  Barco

MAIN ACCOUNTABILITIES

• Achieve Sales Targets: Meet both personal and divisional sales targets for Barco products.
• Partner Onboarding & Support: Define and onboard new partners, devise business plans with performance targets, and review performance through quarterly business reviews (QBRs).
• Lead Generation & Distribution: Drive lead generation through industry events and manage the process of distributing leads to partners.
• Market Analysis: Stay informed of technology and market trends, providing valuable intelligence to the Sales and Marketing teams.

ABOUT THE ROLE

Barco is seeking a dynamic Senior Sales and Business Development Manager to lead and grow our market presence in the UK & Ireland cinema industry. This role is ideal for a seasoned sales professional with a passion for technology, a deep understanding of the cinema industry, and proven experience in territory sales and business development. You will play a crucial role in building relationships with Barco Cinema Partners, key accounts, and end-users (cinemas), influencing market trends and maximizing opportunities.

KEY RESPONSIBILITIES

• Market Development & Relationship Building: Cultivate and sustain strong relationships with Barco Cinema Partners and direct key accounts, positioning Barco as a leader and trusted advisor in the cinema industry.
• Strategic Sales Management: Act as the single point of contact (SPOC) for the UK & Ireland region, driving the entire sales cycle from prospecting and lead identification to negotiating and closing deals.
• Quote & Proposal Management: Handle the creation of quotes, manage CRM sales cycles, and develop and negotiate proposals and commercial agreements.
• Market Intelligence & Competitive Analysis: Provide regular insights to Sales Management and product teams, offering competitive analysis and forecasting to keep Barco at the forefront of the market.
• Collaboration & Cross-functional Work: Partner closely with Product Management, Strategic Marketing, and Technical Experts to translate customer needs into winning Barco solutions and stay agile in a multi-project international environment.
• Partner Support & Activation: Identify and onboard new partners, ensuring they are aligned with Barco’s goals. Support existing resellers and drive success through technical and sales expertise.
• Brand Representation & Lead Generation: Represent Barco Cinema at industry events and product demonstrations, ensuring positive brand exposure and strengthening our market position.
• Customer Needs Analysis: Assess customer needs to present value-driven solutions, identify and address potential barriers, and work with product teams to overcome these challenges.