Territory Sales Manager

at  YMCA of the Rockies

POSITION SUMMARY:

The Territory Sales Manager supports YMCA of the Rockies by expanding our impact as a mission-based retreat and conference center, attracting new groups to our Estes Park Center, Snow Mountain Ranch and Camp Chief Ouray. In this role, you will lead external sales initiatives, creating strategies to build a diverse client base including but not limited to educational and recreational groups, faith-based organizations, family reunions and corporate meetings and retreats. This results-driven role requires a blend of relationship management, proactive outreach and strategic insight to achieve ambitious revenue and occupancy targets.

REQUIREMENTS/QUALIFICATIONS:

• Experience: 3-5 years in sales, ideally within the hospitality or travel industry.
• Skills: Proficiency in Microsoft Office Suite (Excel, PowerPoint, Teams) and social media tools; proficiency in Delphi and HotelKey is an advantage.
• Communication: Exceptional presentation and relationship-building skills with a service-oriented mindset.
• Travel: Ability to travel up to 25% within the U.S., primarily within driving distance in surrounding states. If working remotely, the ability to make regular visits to the offices in Estes Park and Granby, Colorado.
• Personal attributes: Self-motivated, goal-oriented and adaptable to fast-paced environments.

GENERAL YMCA OF THE ROCKIES REQUIREMENTS:

• Uphold and reflect the YMCA core values of Caring, Honesty, Respect, Responsibility and Faith in all functions.
• Uphold the YMCA of the Rockies Mission, policies, and programs.
• Possess and demonstrate excellent customer service skills; for example, friendly, personable, helpful, patient, and professional.
• Support the YMCA of the Rockies safety program. Promote safe work practices and a safe environment for guests, members, and staff.
• Promote a cooperative, positive, and flexible atmosphere while working with others in a diverse community.
• Attend required abuse risk management training and report suspicious or inappropriate behaviors and policy violations.
• Commitment to diversity, equity, inclusion and antiracism is required.
• Must meet acceptable criminal background check standards.
• All other duties as assigned.

WORK ENVIRONMENT & PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Physical Requirements: Ability to lift boxes or equipment up to 30 pounds, with occasional outdoor presence for events and sales visits.
• Work Setting: Primarily office-based, with collaborative engagement across departments and a flexible schedule to meet the role’s demands.

Note: Employees are held accountable for all duties of this job.
This job description is not intended to be an exhaustive list of all duties, responsibilities,
or qualifications associated with the job.

ESSENTIAL FUNCTIONS:

• Sales Strategy and Execution: Develop and implement annual sales plans to boost B2B occupancy and revenue. Actively engage new clients through targeted strategies and outreach initiatives.
• Market Insight: Maintain a deep understanding of market trends and competitor activity, positioning YMCA of the Rockies as a unique retreat destination.
• Lead Development: Build a strong pipeline of qualified leads through networking, industry events, and digital engagement, including social media and virtual presentations.
• Revenue Growth: Maximize revenue by promoting group bookings and ancillary services to new clients, meeting or exceeding established goals.
• Account Management: Manage the full client relationship lifecycle – from initial outreach through contract completion – to ensure positive client experiences and retention.
• Collaborative Projects: Work with marketing to create custom promotional materials for group clients, coordinate with internal teams to facilitate seamless onboarding and regularly review account performance with the Sales Director.
• Community Engagement: Enhance YMCA of the Rockies’ reputation, stay updated on industry sales techniques and engage in initiatives supporting YMCA of the Rockies’ mission-driven programs.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Physical Requirements: Ability to lift boxes or equipment up to 30 pounds, with occasional outdoor presence for events and sales visits.
• Work Setting: Primarily office-based, with collaborative engagement across departments and a flexible schedule to meet the role’s demands