TOURISM MARKETING COORDINATOR

at  Tourism Industry Association of Ontario

• Company Summary:The Destination Markham Corporation (DMC) is an arm’s length municipal corporation founded as the destination management organization (DMO) for the City of Markham, with Convention & Visitors Bureau (CVB) responsibilities. DMC collaborates with Markham’s hotel & hospitality industry, festival-event-conference-travel planners, attraction operators, cultural institutions, sports tourism promoters, entertainment and recreation providers, food service businesses and the City of Markham.DMC’s purpose is to promote Markham as a remarkable destination for visitors, including tourists, sport and festival attendees, meeting, and conference delegates, and business travelers.DMC’s mission is to be the leading authority for destination management, advancing Markham’s visitor economy with the support of its residents, businesses, and government.
• Location: Markham, Ontario
• Date Posted: 24 Jan 2025
• Closing Date: 08 Feb 2025
• How to apply:The Talent Company is our recruitment partner, please attach your resume to this application or send your resume with a cover letter to dianaaramburo.lee@thetalent.co. We welcome applications from all qualified candidates. Please note that only those selected for an interview will be contacted.

SKILLS AND COMPETENCIES:

• Excellent written, visual, and verbal communication skills, with experience in content creation, copywriting, and social media management.
• Experience in digital marketing, social media, and content creation.
• Demonstrated ability to work independently as a self-starter while effectively managing multiple tasks and deadlines with excellent organizational skills.
• Knowledge of SEO, analytics tools, and campaign performance evaluation.
• Ability to work under pressure and produce high-quality work in a timely manner, often to deadline.
• Ability to exercise initiative and self-motivation and work effectively in a team environment.
• Passion for driving exceptional customer experience.
• Proficiency with Microsoft Office Suite and Google applications. Experience with Adobe Creative Suite is considered an asset.

REQUIREMENTS:

• Diploma or degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of three (3) years in tourism marketing or a related industry, with an understanding of tourism promotion strategies and community engagement.
• Valid Ontario “G” driver’s license in good standing and access to a personal vehicle.
• Experience in the tourism industry is an asset.

ROLE DESCRIPTION

We are looking for an innovative, organized, and self-driven Tourism Marketing Coordinator to help drive our marketing strategies forward, working to highlight Markham’s unique blend of cultural, culinary, and event-based attractions. This role requires a proactive approach, excellent multitasking skills, and the ability to manage competing priorities in a dynamic and fast-paced environment. The Tourism Marketing Coordinator will report to the Stakeholder Relations and Marketing Manager and contribute to Destination Markham’s goal of showcasing Markham’s appeal to key regional and national audiences. This position is essential to our marketing team, with responsibilities that span digital & print marketing, content creation, partnership building, and event support.

KEY RESPONSIBILITIES:

• Marketing Campaigns & Content Creation: Develop and manage digital, print, and in-person campaigns, creating content for VisitMarkham.ca, social media, and email newsletters. Design marketing materials (brochures, banners, graphics) that showcase Markham’s tourism assets.
• Media Relations & Public Outreach: Coordinate media relationships, secure coverage, and manage press visits. Develop press releases and materials for ongoing media exposure.
• Stakeholder & Community Engagement: Serve as a contact for local businesses and tourism partners, fostering collaborations. Represent Destination Markham at community events and industry conferences.
• Digital Strategy: Oversee social media, drive engagement, and monitor performance using analytics tools. Implement SEO strategies and coordinate digital ad campaigns.
• Event Marketing: Support the promotion of Destination Markham events, including campaign development, event materials, and on-site support. Collaborate with partners to enhance visitor experiences.
• Data Analysis & Reporting: Analyze event impact on the local economy, using tools like Environics Analytics. Provide actionable insights on visitor trends and economic impact.
• Administrative & Budget Support: Assist with budget tracking, invoice reviews, and maintain accurate marketing records. Provide general support for meetings, logistics, and inventory management.