Tracking Marketing Analyst GA4 (all genders)

at  zooplus SE

COMPANY DESCRIPTION

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
We’re on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

JOB DESCRIPTION

We are looking for a Tracking Expert at Zooplus to join our Marketing team. As a domain expert in marketing, web tracking, data analytics and with tag manager know-how, you will join our marketing team in Munich and you will be one of the key players in our data driven marketing team.
You will create insights that influence how we make marketing investment decisions that have impact at an international scale. You will be working on a variety of new challenges and interesting projects that tap your interests and strengths while collaborating closely with your stakeholders in Product Management, Sales, Merchandising and IT. Good communication skills, especially with non-technical colleagues, would be a strong asset.

QUALIFICATIONS

• You have successfully completed studies in engineering, data analytics, business, mathematics, statistics or a related course.
• You have 3+ years of professional experience with:
• Google Analytics (Google Analytics 4 is a plus)
• Google Tag Manager
• Big Query
• You have experience with cookie consent management.
• You are excellent at identifying patterns and outliers in the data and generate insights out of it.
• You have experience with Adobe Analytics platform (Big Plus).
• You have experience with app tracking and MMPs such as Adjust, Appsflyer, Kochava etc (Big plus).
• You have a good knowledge of paid advertising and have already implemented tracking snippets for Google and Meta (others are plus).
• You have advanced knowledge in definition, roll-out and implementation of tracking concepts across multiple platforms (web/app).
• You have a high affinity towards eCommerce.
• You have excellent communication, time management and organizational skills.
• You are a team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment.
• You are business fluent in English.

• You will own tracking of various marketing campaigns (digital, offline and onsite) for zooplus domains.
• You will configure, monitor and debug our Google Analytics GA4 implementation across 20+ countries.
• You will create and implement tracking plans to capture relevant user behavior data (new events, new parameters) for Google Analytics 4, in coordination with our Product team.
• You will perform regular data quality checks to ensure that tracking is working properly.
• You will query GA4 data in BQ and analyse it via reporting tools (e.g. Tableau)
• You will coordinate projects across product, marketing and analytics team, manage stakeholder interests and provide ongoing feedback.
• You will partner with stakeholders to identify dependencies, bottlenecks, blockers and ensure the execution of a well-coordinated project plan.
• You will become the main point of contact for any tracking-related questions from marketing department.