Trade Marketeer

at  Apollo Tyres

Apollo Tyres Ltd is an international tyre manufacturer and the leading tyre brand in India. The company has multiple manufacturing units in India and a unit each in The Netherlands and Hungary. The company markets its products under its two global brands – Apollo and Vredestein, and its products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.
Job Title: Trade Marketeer
Location: Amsterdam
Reports to (Position): Trade Marketing Manager EU
Department/Function: Trade Marketing

SHORT DESCRIPTION OF THE WORK FIELD:

For our Marketing team based out of Amsterdam we are looking for a Trade Marketeer. In this role you work on various trade marketing projects that aim to increase demand across our B2B customers in wholesale, retail & online, and on projects that aim to increase sales & brand awareness with end-users through the sales & marketing channels of our B2B customers. You will work closely together with our central marketing team and the commercial team in our North-East and South-East European Clusters.

ARE YOU OUR IDEAL CANDIDATE?

We are looking for someone with experience in trade marketing that is a strong team player, with excellent communication, interpersonal and project management skills. The ideal candidate is creative, communicative & analytical and is able to oversee various different projects at the same time.

DO YOU HAVE WHAT IT TAKES? (REQUIREMENTS)

• Minimal bachelor degree and 2-5 year experience in Trade Marketing roles.
• Experience within the tyre industry and/or experience working in an Eastern-European country would be a plus
• Fluency in English is a must, German/Polish/Hungarian language skills are a big plus
• Experience with content development

• Implementation of Trade Marketing plans: You will be coordinating trade marketing programmes & activities with marketing & sales managers in our sales clusters and with key B2B customers to increase presence, brand awareness and conversion. Activities can include; (online) content development, sell-in & sell-out promotions, training, mystery visits, incentives and in-store optimization.
• Marketing Management for North-East and South-East cluster: Together with the cluster director, country and key-account managers work on a (trade) marketing calendar with activities that aim to increase brand awareness and sales.
• Monitor, analyze, report and improve effectiveness of trade marketing activities in Europe: Together with the cluster marketing managers build a unified calendar of all Trade marketing activities throughout Europe, analyze results back into the internal organization to further improve the effectiveness of our campaigns across Europe.
• Implementing trade marketing tools across our sales channels: Working together with the marketing communication team creating assets and content which help support our sales based on market feedback.